Spotter Wins 2026 SU Bernstein Business Plan Competition

SALISBURY, MD---Fitness enthusiasts may be one step closer to having a personal trainer in their pocket thanks to Spotter, the corrective exercise virtual training app that earned the top prize in Salisbury University’s annual Bernstein Business Plan Competition.

Sarah Kyle, SU junior finance major, and Kevin Kyle, University of Maryland, College Park junior, of Cambridge, MD, earned the $15,000 Richard A. Bernstein Achievement Award for Excellence, named in honor of the competitions’ founder and sponsored by LWRC International.

The sibling co-founders aim to use real-time, body-specific form analysis to remove the physical risks associated with heavy lifting and weight training while providing exercise-specific corrections, feedback, and fitness goals and measurement metrics. 

The funding will help them continue their proprietary AI development model, complete pilot testing, soft launch the app, and fund marketing.

Second place went to KindForge, an online personalized learning tool that identifies creator and behavior identities for middle school-aged students to best target their ideal learning models and promote productive screen time. University of Maryland Eastern Shore seniors Hasanatou Barry and Somuadina Egbulam earned $5,000 in cash and $5,000 in services from SU’s Business, Economic and Community Outreach Network (BEACON). 

SU M.B.A. student Leah Osmon of Salisbury, came in third with SetSpike, a plan to bring large-scale competitive grass volleyball tournaments to the Lower Eastern Shore. Her idea netted the $5,000 third place Bernstein prize and the $3,000 City of Salisbury Award.

Wor-Wic Community College student Christian Jennette earned a $2,000 STEM award for Colony, a robotic adaptation allowing drone-deployed on-site materials assembly, able to serve NASA and other agencies in their construction efforts. 

Judges praised the students’ efforts and encouraged them to take advantage of the Delmarva Peninsula’s economic ecosystem, including tools available at SU, to better their ideas, products, and services.

For more information about SU’s Entrepreneurship Competitions, visit the program’s webpage.

Learn more about opportunities to Make Tomorrow Yours at the SU website.