Empowering others to follow their dreams, I find delight in inspiring others to achieve goals outside their self-imposed limits. Whether it's working with peers, college students, or underprivileged youth, seeing people do something they once thought impossible brings me joy.
One of my students described graduating from college as “exciting... yet terrifying.” How do educators prepare students to succeed?
My goal is to create an experiential learning environment that connects students with real-world learning opportunities. I promise my students at least one new item for their resume for each class they take with me. It is imperative to begin transitioning students to think critically and learn to work independently. Through projects in my classes, students learn that sometimes plans do not work as expected and that it takes creative thinking to prevent problems and conjure solutions. My classroom provides a safe environment for students to attempt new things, potentially fail, and still pass the class. Through structured self-exploration, networking, and real-world challenges, students gain the confidence necessary to create success.
Morris, Paula T., LeBaron, David N. and Arvi, Leonard (2015) Give them a Tool Kit: Demystifying the Job Search Process for Marketing Students. Marketing Education Review.
Billups, Marion Judith and Morris, Paula T. Pedagogical Strategy to Improve Qualification Alignment of Students to the Demands of Potential Employers. Special Issue of Journal of Global Scholars of Marketing Science.
Fall 2019MKTG 330 PRINC OF MARKETING MGMT (Fall 2019)Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program (Accounting, Business Economics, International Business, Management and Marketing majors with grades of C or better in pre-professional courses). Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.MKTG 440 CONTENT CREATION & INBND MKTG (Fall 2019)This hands-on applied-learning course explores content creation and implementation of inbound marketing strategies. Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful, not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines and social media. Topics include understanding the buyer journey, developing buyer personas, creating content and implementing inbound marketing strategies. Prerequisite: MKTG 330 with C or better. Three hours per week.MKTG 494 DIRECTED STUDY (Fall 2019)For students who desire to research or pursue a special topic in marketing. May be used as a marketing elective if approved by the chair of the Management and Marketing Department. Prerequisites: Junior status and permission of instructor prior to registration. One to three hours per week.Spring 2020MKTG 330 PRINC OF MARKETING MGMT (Spring 2020)Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program (Accounting, Business Economics, International Business, Management and Marketing majors with grades of C or better in pre-professional courses). Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.MKTG 440 CONTENT CREATION & INBND MKTG (Spring 2020)This hands-on applied-learning course explores content creation and implementation of inbound marketing strategies. Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful, not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines and social media. Topics include understanding the buyer journey, developing buyer personas, creating content and implementing inbound marketing strategies. Prerequisite: MKTG 330 with C or better. Three hours per week.
- Awards/Honors2015 USM Regents' Faculty Award for Excellence in MentoringPresented by University System of Maryland Board of Regents
SU Alumni Association Faculty Appreciation AwardPresented by SU Alumni Association
Maryland’s Top 100 WomenPresented by The Daily Record
- Professional MembershipsDirect Marketing Association of Washington
Direct Marketing Association of Washington Education Foundation
- Licensures and CertificationsContent Marketing Certified, HubSpotContent marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. This class will introduce you to the world of content marketing and provide you a big picture view of everything you need for a successful content marketing strategy.
Inbound Marketing Certified, Hub SpotThe Inbound Certification is made up of twelve classes that you can watch on demand and at your own pace. To help you master the topic, each class includes additional resources that dig further into the topic, a self-check quiz, and a transcript of each video if you prefer to read along. In order to get the most out of this certification, we strongly recommend that you watch the classes in order. Start with the "Essentials of an Effective Inbound Strategy" class and work your way down the list. We also recommend downloading the study guide to help you learn as you watch.
Social Marketing Certification, HootSuite AcademyThe Social Marketing Certification indicates competency and proficiency in the tactical applications of the essential elements of social marketing, including social media strategy, community building, content marketing and social media advertising.
- PresentationsBe a Dream CatcherNovember 2013Ignite, Salisbury
From #LOL to #KPI: How to Teach Social MediaMarch, 10 2015SXSWedu, Austin, TXDespite growing up with social media, many students are not taught how to apply these skills professionally and are therefore unprepared to match the digital skill set now demanded by most careers. For many educators, providing relevant social media lessons can be challenging. This panel features top social media professors sharing innovative tactics on teaching digital natives about social media. Attendees should expect concrete examples and new ideas to incorporate into their own lesson plans.
Teaching & Learning -- What Clicks for you?January 2011Teaching & Learning Conference, CampusKeynote speaker at the inaugural Teaching & Learning Conference on Campus
- Service Activities and Community Relations
Safe Spaces - Leadership team - Salisbury University’s Safe Spaces Workshop is now being offered statewide through a partnership with the Maryland Commission on Civil Rights (MCCR). “Lesbian, gay, bisexual, transgender, questioning and intersex (LGBTQI) people frequently find themselves excluded and uncomfortable in a variety of settings,” said Dr. Diane Illig, Safe Spaces training coordinator and chair of SU’s Sociology Department. “Our program explores how to create more welcoming environments at work, school and in the community. We teach participants how to promote ‘safe spaces’ of respect, acceptance, and support for all.”
Kids of Honor - Founder - Alarmed by the significant drop-out rate in our community, in 2001, I founded Kids of Honor, a grass-roots nonprofit that empowers young people to graduate from high school and pursue their dreams. Spending countless hours combating the dropout crisis, these efforts were recognized at the local, regional and national level.
Youth Leadership Academy - Co-Founder - YOutk Leadership training by youth for youth. Not only focusing on our ‘traditional’ youth leaders, the Youth Leadership Academy reaches out, embracing all, especially the alternative and emerging youth who normally have less access to leadership training.
- External Collaboration Highlights
In my Advertising & Promotions Management class, we partner with community organizations to advertise and promote friend or Fundraising events. Since I started the partnerships in 2004, we've raised nearly $400,000 and raised awareness for over 70 different organizations.
In my Content Development and Inbound Marketing class, we developed a webpage and blog www.OurFirstJobSearch.com. As they created it, their vision was to make something '"reated by students (with assistance from experts in the field) for students. It's a portal to job search information. It’s where people start when looking for job search information – no matter where they are in their journey."
- Press Releases
Four Honored with SU Alumni Association Faculty Appreciation Awards
Monday, December 19, 2016
SU's Morris Receives Prestigious DMAWEF O'Hara Leadership Award
Thursday, December 15, 2016
SU Advertising, Promotions Students Raise Over $9,000 for Local Causes
Tuesday, May 26, 2015
SU's Burke, Morris Earn Regents' Faculty Awards
Wednesday, May 20, 2015
SU Students Raise over $10,000 for Local Causes
Tuesday, January 06, 2015
SU's Morris Invited to Participate in SXSWedu Panel
Wednesday, September 03, 2014
SU Students Develop Marketing Plan for Arby's
Tuesday, May 29, 2012
SU's Morris Named Among 'Maryland's Top 100 Women'
Monday, March 05, 2012
SU Marketing Students Raise Over $100,000 for the Community
Wednesday, December 21, 2011
SU Marketing Students' Projects Earn Praise From Professionals
Friday, December 09, 2011
White House Honors Paula Morris for Lifetime Service
Tuesday, October 26, 2010
SU Helps Make Salisbury One of '100 Best Communities for Young People'
Wednesday, September 22, 2010
Henson Award Honors Morris, Kids of Honor for Community Outreach
Thursday, November 12, 2009
'Maryland's Top 100 Women' Includes Four SU Honorees
Friday, March 07, 2008
Paula Morris Named National Points of Light Award Winner
Friday, April 28, 2006