Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program (Accounting, Business Economics, International Business, Management and Marketing majors with grades of C or better in pre-professional courses). Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.
MKTG 336 DIRECT & INTERACTIVE MKTG (Spring 2020)
Explore direct response marketing that uses traditional and emerging tools to plan, execute and measure customer engagement and interaction. Utilizing case studies and applied learning techniques, explore and develop customer communications for direct response engagement tools such as direct mail, text, e-mail and a variety of social media platforms. Prerequisites: MKTG 330. three hours per week.