Dr. Argha Sen- Assistant Professor of Marketing, received his PhD in Marketing from University of Nebraska-Lincoln. His primary research interests lie in B2B Marketing, Inter-Organizational Relationships and Digital Marketing. His dissertation, focused on exploring governance strategies of platforms in B2B electronic markets won him the prestigious 2017 Institute for the Study of Business Markets (ISBM) Doctoral Competition award, and he was named an ISBM Doctoral Fellow. He has presented multiple papers in numerous academic conferences. Dr. Sen has published his research in numerous journals such as Journal of Business Research, Electronic Commerce Research, and Journal for Advancement of Marketing Education. Prior to joining academia, Argha had a rich industry experience spanning twelve years in India where he managed sales teams at a national level, handled key accounts of global MNCs, and trained channel partners on sales and behavioral concepts.