Visual Brand Elements

Guidelines for using the Salisbury University visual brand elements are provided in the Graphics Standards Manual. Understanding the content of this manual is crucial for anyone working with the brand. It sets the graphic communications standards that give SU a consistent visual identity in all its applications from stationery and signage, to advertising and websites. By standardizing our graphics, we support our primary communication objective: establishing SU as a brand of the highest quality.

Graphics Standards Manual

It is imperative that the graphic standards set forth in this manual are followed precisely and correctly in every application to effectively build awareness of the SU brand. Please review the SU Brand Policy for details on acceptable usage of the SU visual brand elements.

SU Brand Policy

To ensure proper representation of the SU logo, we offer high-quality logos for members of the campus community to download and insert in their documents. These are password-protected; please provide your SU username and password when prompted.

• SU Logo Horizontal – Color
• SU Logo Horizontal – Black
• SU Logo Horizontal – White

If you have a logo need not met by the logos provided, please submit a request through the Publications Support Center and a designer will work with you to realize your vision while maintaining the brand.

We Are SU: The Campaign for Salisbury University Logo

For those wishing to incorporate the We Are SU campaign logo into their correspondence in support of fundraising for the University, the following campaign logos are available:

• Campaign Logo - Color & Sized for Email
• Campaign Logo - Color & Sized for PC
• Campaign Logo - Color
• Campaign Logo - Black
• Campaign Logo - White

Licensing the SU Logo

Outside entities wishing to use the SU logo must have the University’s permission established through a logo license, and must comply with the Graphic Standards Manual. We are required to monitor the uses of SU’s trademarks in order to comply with and assure protection under federal trademark law (15 U.S.C. 1051 et seq.). To discuss licensing the SU logo, please contact Katie Curtin at 410-548-4773 or kmcurtin@salisbury.edu.

Choose from a color version or a black and white version to quickly print or email your official SU communications.

• Color SU Letterhead
• Color SU Letterhead with Seal
• Black and White SU Letterhead
• Black and White SU Letterhead with Seal

If you’d like a version created with your office or department’s information, please put in a Publications online workorder and our designers will create one for you.

In order to assist members of the campus community with creating PowerPoints that represent the University in a professional manner, we offer the following templates, featuring SU's brand graphics, fonts and colors:

• PowerPoint Template – Maroon Background
• PowerPoint Template – Gold Background
• PowerPoint Template - Maroon and Gold Background

To use the brand as part of your email signature, visit the Marketing and Communications Support Center Email Templates page and follow the directions to download and install the branded email template in Outlook. 

In addition, SU encourages all members of the campus community to include pronouns in their email signature to demonstrate respect and inclusion.

Have your class or meeting on campus even when you can’t be there with these SU Zoom backgrounds (and a couple maroon backgrounds with the SU logo for when you just want to look official). Be sure to have “Mirror my video” selected in your Zoom settings (the image will appear backward to you but will be correct to others).

Visit our Flickr gallery to download your favorite SU backgrounds!

You can also download backgrounds featuring the SU brand and "Make Tomorrow Yours":

• Brand Zoom Background 1
• Brand Zoom Background 2
• Brand Zoom Background 3
• Brand Zoom Background 4