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Salisbury University Brand Policy

The Salisbury University name, logos, icons and taglines (brand elements) are property of Salisbury University and are not to be used without the University’s prior approval. Use of the Salisbury University brand elements must be approved by the University’s Marketing and Communications (MarCom) Team. Unapproved brand materials can result in personal liability for creating and distributing unapproved brand materials. The Publications Office should be consulted whenever it is not clear whether a proposed use is permissible.  


Schools, colleges, departments, organizations, affiliates and individuals may only use University brand elements in strict accordance with this policy and the graphics requirements in the Graphics Standards Manual. In general: 

  • No University brand element may be altered or combined with any other mark or element.
  • A unit may use its name with the University’s logo only as outlined in the Graphics Standards Manual.
  • The SU logo is required on all official internal and external communications, excluding individual email. University colors and branded elements must appear prominently on all official communication and marketing materials. The use of official University letterhead and business cards is required in all matters of official University business.
  • The use of taglines, icons or graphics as logos or in logos for any SU department, office, group, etc. is prohibited.
  • All websites must use an official web template header and footer.
  • Use of University brand elements in print and electronic materials, including email and social media, must conform to brand requirements.
  • University brand elements may be used on commercial merchandise only by persons and entities licensed by the University’s exclusive licensing agent. To discuss establishing a licensing agreement, contact the director of marketing strategy.
  • All members of the campus community must have the director of publications or their designate review all items to be created that bear images or words representative of SU, to include, but not limited to, posters, t-shirts, give-aways, etc.

SU Logo

There is only one logo that we, the Salisbury University community, embrace: the Salisbury University logo. All schools, colleges, organizations, departments and special events are branded under that “umbrella” logo. No other logos will be created for any SU-affiliated group.

An identifier can be created for a group using the University’s fonts in conjunction with the SU logo. Only the Publications Office is allowed to develop the layout for this option. In those cases, the organization’s name will be added to the SU logo using the guidelines established in the Graphics Standards Manual. To request an identifier for your group, place a request through the Publications Support Center.

SU Seal

The SU seal may be used only as authorized by the Publications Office. It is reserved for use on official SU documents, awards and certificates. To request use of the seal, place a request through the Publications Support Center.

Sammy the Sea Gull

SU’s Sammy the Sea Gull mascot may not be altered in any way. Sammy is not to be manipulated in any way – he may not hold items, wear other clothing, make gestures, etc. Use of the Sammy mascot image must be approved by the Publications Office. You can start this process through the Publications Support Center.

SU Tagline

SU’s brand centers around the tagline and concept “Make Tomorrow Yours.” To strengthen the SU brand identity, the tagline “Make Tomorrow Yours” is incorporated on all campus publications. Much like the inclusion of the SU logo, the tagline is intrinsic to the SU identity and is a necessary element for all publications.

Although this phrase can be used literally, the MarCom Team is using it as a jumping off point based on its themes. Learn more about the themes of SU’s brand in the SU Brand Guide (note: the Brand Guide is password protected. Click the button and enter your FULL email address and network password when prompted). To incorporate the tagline and/or its themes into your piece, put in a request through the MarCom Support Center and select “Major Marketing Project.”

Use of SU Brand Elements

By University Office, Colleges, Schools, Departments & Other Units

All SU entities are required to use the SU logo on any item that will be seen by/shared with an off-campus audience.

Each of the University’s units has unique attributes that enrich the SU brand. When developing individual marketing programs to highlight their unique attributes, units should work with the MarCom Team to assure the successful integration with the University brand. To begin this process, put in a request through the MarCom Support Center and select “Major Marketing Project.”

By Student Organizations

Registered Student Organizations (RSO) must work with the Publications Office on any printed materials, t-shirts and items to ensure they comply with the SU brand. You can start this process through the Publications Support Center.

By Faculty, Staff & Students

No individual faculty, staff, student or group may use any University logo or the official web template header and footer, or refer to their affiliation with the University, to indicate support or endorsement of anything that is not approved by the University.

SU Athletics staff may conduct summer camps and clinics as such activities are commonly understood. The use of the name of the University or any title that would imply SU endorsement or sponsorship (e.g., Sea Gulls) is specifically prohibited unless the camp or clinic is developed and operated as a University-sponsored program.

By Persons and/or Entities Outside the University

The SU logo may be used by persons or entities outside the University only pursuant to a license, memorandum of understanding, or sponsorship agreement stating the terms and conditions of such use. To discuss establishing an agreement, contact the director of marketing strategy.

Vendors may be reviewed for product quality, business practices and evaluative criteria important to the branding process. Not meeting these guidelines may result in removal from the approved vendor list – vendors will not be allowed to produce items for Salisbury University. Evaluative criteria include an accurate and competitive cost, and quality of printed or digital materials like apparel, paper and digital representations of the brand, its logo, icon or wordmarks.

Prohibited Uses of SU Brand

Neither the name of the University nor any SU brand element, including University colors, may be used in any way that states or implies endorsement of a commercial product or service, gives a false impression, is misleading, or could cause confusion regarding the University’s relationship with any person or entity. Statements that the University is a user or purchaser of a product or program are permitted if true. Use of University brand elements are not allowed in third-party communications, including vendor websites or other communications aimed at marketing their products or services.

Neither the name of the University nor any University brand element may be used in any manner that could adversely affect the University’s image or standing or would for any other reason be inappropriate for a public university. Such proscribed uses include, but are not limited to, the use of University brand elements in connection with cigarettes or other tobacco products, sexually oriented products or services, religious products, political parties or organizations, gaming or games of chance, and firearms.


If a violation of this policy is identified, the offender will be required to work with the MarCom Team to determine the action needed, which may include redesign of print and/or electronic materials. With respect to all violations of this policy, the University reserves its right to seek appropriate remedies under applicable federal or state law.

This policy includes information adapted from the University of Minnesota Brand Policy.