SBY Brand Boost Grant
Building Downtown Visibility
At the Dave & Patsy Rommel Center for Entrepreneurship, we know that small businesses are the heartbeat of downtown Salisbury—but we also know that many of these businesses face real barriers when it comes to investing in their brand and marketing.
The Brand Boost Grant represents something special, a true partnership between the Rommel Center and the City of Salisbury, working together with local experts like D3 Corp, to support the continued revitalization of downtown Salisbury through targeted brand development assistance for small businesses.
In today's competitive marketplace, having a great product or service isn't enough—you need a brand strategy that resonates with customers and differentiates you from the competition. That's where strategic branding becomes your most powerful business tool.
What The Grant Provides
A selected business will receive a package of branding and marketing support, worth over $4,000, including:
- $1,000 Cash Award – For Customized Brand Development
- WMDT TV – Commercial Run Package with Video Production
- D-3 Corp Marketing Consultation – Specific Business Brand Strategy & Guidance
- Online Brand Performance Audit – Professional Assessment of Current Brand Assets
- Vinyl Graphics and/or Logo Redesign – To Enhance Front Window & Brand Image
- Large A-Frame Sign – Outdoor Brand Awareness & Messaging
- Printed Brand Package – Rack Cards, Business Cards, A-Frame, Flyers, Etc.
Together, these resources will help a deserving business enhance its visibility, refresh its brand identity, and potentially improve both storefront presentation and online engagement.
Who Should Apply
The Brand Boost Grant is open to:
- Businesses located in Downtown Salisbury, MD
- Engaged business owners seeking to strengthen branding, signage, and digital presence
- Small or under-resourced businesses needing professional support
- Business owners committed to implementing recommendations and improving visibility
Applicants do NOT need to be affiliated with Salisbury University. Both established businesses and newer ventures with an operating storefront are encouraged to apply.
Fast Facts
- One downtown business is selected and will receive a cash award, consultation, visual upgrades, marketing assets, and promotional content
- Grant is a collaboration with Downtown Salisbury, D3 Corp, and The Rommel Center for Entrepreneurship
- Selection is based on commitment to engage and the need for professional support
Applications open February 2 and close February 27, 2026
