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Press Releases

Wednesday, February 3, 2016

SU MASMI Accepted for USCA Associate Membership

USCA logoSALISBURY, MD---The Mid-Atlantic Sales and Marketing Institute at Salisbury University (MASMI) recently was announced as an associate member of the national University Sales Center Alliance (USCA).

Established in 2002, the USCA advocates for the continued advancement of the sales profession through teaching, research and outreach, such as competitions and career fairs. It is comprised of 23 full member and 16 associate member institutions. Associate members are eligible for full membership following a one-year initial mentoring period.

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Founded through SU’s Franklin P. Perdue School of Business in 2015, the MASMI provides an academic program for students interested in sales, with financial and mentoring support from regional and national sales leaders.

“The USCA represents a select body of universities meeting quality criteria within their sales programs,” said Dr. Amit Poddar, MASMI director and chair of SU’s Management and Marketing Department. “We are proud to join this prestigious organization, with the hope of becoming a full member over the next year.”

“Membership in the USCA provides validation that we are adhering to the strictest standards in our sales course criteria,” said Dr. Christy Weer, Perdue School dean. “We look forward to learning from other member institutions as we continue to offer a top-notch sales program for Salisbury’s students.”

For more information call 410-543-6030 or visit the SU website at

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