Spring MASMI Advertising Challenge Winners Announced

By SU Public Relations

SALISBURY, MD---Making winning ad pitches for multinational companies like Perdue Farms takes practice. Just ask the 86 student competitors at this year’s Advertising Challenge, hosted by Salisbury University’s Mid-Atlantic Sales and Marketing Institute (MASMI).

The event included four contests: print and video advertising, audience choice print, and elevator pitches.

Savannah Adams of Stevensville, MD, received $1,000 for her first-place finish in the print ad competition. Runners-up included Tabitha Petersen of Perryville, MD, in second place ($500), and Camille Jones of Middletown, MD, in third ($300).

Hailey Hall of Milford, DE, topped competitors in the elevator pitch session, taking home a $500 prize. Followed by Viktoria Dorn of Severna Park, MD, in second ($300). and Brady Reise of Bel Air, MD, in third ($200).

Pam Hubbard of Seaford, DE, earned the $1,000 video advertising first-place prize. Kierstyn Dietrich of Berlin, MD, followed in second ($500), and Kamryn Payne of Delmar, DE, in third ($300).

Emily Baker of Mount Airy, MD, earned $100 for the print ad audience choice award. 

This year’s product sponsor was Perdue Farms. Finalists were tasked with creating a print and video ad about the featured product, Sea Creature Chicken Nuggets, and pitching the same to Perdue Farms CEO Kevin McAdams.

For more information about MASMI programs, visit the institute’s website.

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