Fall MASMI Advertising Challenge Winners Announced

SALISBURY, MD---Making winning ad pitches for multinational companies like Perdue Farms takes practice. Just ask the 63 student competitors at this year’s Advertising Challenge, hosted by Salisbury University’s Mid-Atlantic Sales and Marketing Institute (MASMI).

The event included four contests: print and video advertising, audience choice print, and elevator pitches.

Hollis Lyon of Ocean City, MD, received $1,000 for her first-place finish in the print ad competition. Runners-up included Madison Poindexter of Hollywood, MD, in second place ($500), and Cali Capozzi of Berlin, MD, in third ($300).

Lyon also topped competitors in the elevator pitch session, adding $500 to her prize, and she earned $100 for the print ad audience choice award. She was followed by Gibelle Beaujon of Salisbury, in second ($300), and Tori Lowe of Westminster, MD, in third ($200).

Lilly Resnick of Pikesville, MD, earned the $1,000 video advertising first-place prize. Camille Jones of Middletown, MD, followed in second ($500), and Karina Salguero of Silver Spring, MD, in third ($300).

Caleb McNutt of Wilmington, DE, earned $100 for his entry in the flash social media challenge. 

This year’s product sponsor was Perdue Farms. Finalists were tasked with creating a print and video ad about the featured product, Perdue Powered High Protein Chicken Bites, and pitching the same to Perdue Farms Senior Vice President of Marketing, Digital and E-Commerce Chris Perdue.

For more information about MASMI programs, visit the institute’s website.

Learn more about SU and opportunities to Make Tomorrow Yours at the SU website.