Fall 2019
MKTG 330
PRINC OF MARKETING MGMT
(Fall 2019)
Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program (Accounting, Business Economics, International Business, Management and Marketing majors with grades of C or better in pre-professional courses). Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.
MKTG 407
SALES MANAGEMENT
(Fall 2019)
Focuses on helping students understand the issues facing a first-line sales manager. Covers responsibilities and functions of the sales managers, including hiring, selection and training, supervising, motivating, and rewarding the sales force. Related topics include evaluating sales organizational structures, developing compensation plans, developing sales forecasts and setting sales quotas and territories, and sales cost and analysis. Prerequisite: MKTG 337. Three hours per week.
Spring 2020
MKTG 330
PRINC OF MARKETING MGMT
(Spring 2020)
Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program (Accounting, Business Economics, International Business, Management and Marketing majors with grades of C or better in pre-professional courses). Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.
MKTG 407
SALES MANAGEMENT
(Spring 2020)
Focuses on helping students understand the issues facing a first-line sales manager. Covers responsibilities and functions of the sales managers, including hiring, selection and training, supervising, motivating, and rewarding the sales force. Related topics include evaluating sales organizational structures, developing compensation plans, developing sales forecasts and setting sales quotas and territories, and sales cost and analysis. Prerequisite: MKTG 337. Three hours per week.
