Management and marketing skills are applicable in virtually all types of organizations. Salisbury University’s marketing management minor provides a constructive overview of the two disciplines. Management students learn to set goals, formulate strategies, motivate people and monitor performance. Marketing courses help prepare students to work in areas such as advertising, sales, market research, product planning, purchasing, transportation and public relations.
Why Choose Marketing Management at SU?
This program provides a survey of marketing management education and is excellent preparation for careers in promotion management (advertising and sales), fashion merchandising, retail management, purchasing distribution, public relations, etc., as well as operating a small business. It is not recommended as preparation for graduate study in business administration. For a more in-depth study, SU also offers separate majors in management and marketing.
Our program’s selling point is that SU has been ranked among the top schools for professional sales education. At SU, we help train the best of the best. Our students have won multiple awards in direct and interactive marketing competitions and placed top five in the nation in a marketing simulation game, among other prestigious titles.
Experiential learning on real business projects is also emphasized, and you may work with organizations in the community to practice what you learned in the classroom. Our student organization, Marketing Excellence, allows students to develop advertising campaigns and local events for organizations.
At least 15 hours of the work applied toward the marketing management minor must consist of courses which are not used to satisfy General Education requirements, and at least nine of these hours must be credits earned at SU. Grades of C or better are required in all courses applicable to the minor.
Required courses for the marketing management minor include:
- BUAD 103 Introduction to Business
- MKTG 330 Principles of Marketing Management
- ECON 150 Principles of Economics
- ECON 211 Principles of Microeconomics
- ECON 212 Principles of Macroeconomics
Students must also take any three of the following electives:
- MGMT 320 Management and Organizational Behavior
- MGMT 428 Entrepreneurship
- MKTG 331 Advertising and Promotions
- MKTG 332 Buyer Behavior
- MKTG 334 Principles of Retailing
- MKTG 336 Direct and Interactive Marketing
- MKTG 337 Professional Selling
- MKTG 338 Special Topics in Marketing
- MKTG 339 Digital Marketing Analytics
- MKTG 407 Sales Management
- MKTG 410 Advanced Professional Selling
- MKTG 440 Content Creation and Inbound Marketing