Focuses on the study and practice of planning and creating advertisements and advertising techniques such as campaign planning, copy writing and media placement. Explores the aesthetic dimensions of advertising expression and cultural dimensions of reading and interpreting advertisements. Overview of how the advertising industry operates, what ad people do, and the effects of advertising on society. Prerequisite: C or better in CMAT 102. Three hours per week with enhancement.
CMAT 354 ADVANCED AUDIO PRODUCTION (Fall 2019)
An intensive advanced level audio production course. Advances the student's broad audio knowledge and production abilities in creative sound recording/mixing/processing/editing and sound design. Emphasizes audio for media, applied media aesthetics, sound design and creative and artistic approaches to various types of sophisticated audio production including music recording, radio production and audio for other media (video, film, new media). Prerequisite: CMAT 234. Three hours per week with enhancement.
CMAT 433 DOCUMENTARY PRODUCTION (Fall 2019)
Investigates documentary styles and techniques while emphasizing the documentary production process. Each student will develop their own documentary project. Over the course of the semester they will turn in the various components (proposal, treatment, rushes, etc.), culminating in a completed 24-30 minute documentary. May not receive credit for both CMAT 333 and 433. Prerequisite: C or better in CMAT 343. Three hours per week with enhancement.