Alumni Spotlight July 2026

Franco Greco 2012

Current Employer
NewDay USA

Current Occupation
Chief Revenue Officer

Describe Your Career Path
Upon graduating from Salisbury University in 2012, I launched my professional career at NewDay USA, a prominent VA-mortgage lender, starting as an Account Executive in early 2013.

The company’s leaders quickly recognized my leadership potential and promoted me to Assistant Vice President of the Training Division. In this role, I developed and implemented training programs to scale NewDay’s sales force and embed best practices. By 2016, I advanced to Vice President of Sales, overseeing all sales operations and driving growth through scalable processes, talent development, and performance systems.

In 2017, I was elevated to Senior Vice President, taking charge of both Recruiting and Sales. I spearheaded a leadership development initiative and aligned recruitment with training and performance to optimize organizational effectiveness.

In 2020, I was appointed Chief Revenue Officer, responsible for all revenue-generating functions including sales, recruiting, and strategic growth. I led the expansion of our team by hiring over a thousand new employees, drove revenue to exceed $300 million annually, implemented advanced CRM systems, and established strategic partnerships with universities to enhance our talent pipeline. In 2024, I was honored as Customer Service Executive of the Year by John DiJulius at the CXEA Customer Service Academy.

Throughout my tenure, I have focused on scaling operations while maintaining a customer-centric approach, building a replicable leadership model, and fostering a culture of accountability and growth. Under my leadership, NewDay USA has served over 100,000 veteran families nationwide and solidified its position as a leading VA mortgage provider.