At-A-Glance Guide to Working with SU Marketing and Communications

• Services: Web pages, Pinpointe emails, Route 13 marquee
• Contact: Submit a request at Digital Strategy Support Portal

• Services: Photography, videography, social media, paid advertising
• Contact: Submit a request at Integrated Marketing Support Portal

• Services: Off-campus media relations
• Contact:
  • Megan Baker (mkbaker@salisbury.edu) for CHHS, Henson School, Perdue School, Honors College, and Sustainability inquiries
  • Tim Brennan (tmbrennan@salisbury.edu) for Fulton School, Seidel School, and SU Libraries inquiries
  • Jason Rhodes (jfrhodes@salisbury.edu) for all other inquiries

• Services: design, printing, digital signage in campus buildings
• Contact: Submit a request at Publications Support Portal

• Alumni Relations and Annual Giving: Submit an alumni news item here
• President's Office (SU Today): Follow instructions here
• Sports Information: Will DeBoer (wddeboer@salisbury.edu)

• Submitting an item to the wrong office may result in a delay.
• Some requests may need coordination between multiple offices.
• Ensure your request meets the criteria outlined for each service.
• Provide ample time for processing your request, especially for time-sensitive items.
• Be clear about the nature of your request to expedite processing.

Appropriate Office

Public Relations

Contact Info

Notes

Press releases are written to attract media attention to SU for an external audience. The PR Office has discretion over which news stories are suitable for this purpose. Stories are written using a combination of Associated Press and SU style, which precludes marketing language.  

The PR Office typically does not write student profiles or alumni stories. The PR Office also does not schedule photos or control SU social media.  

Requests that do not meet the criteria for off-campus news may be shared with the Integrated Marketing Department for consideration.  

Events in Panorama automatically receive press releases (for print media) and public service announcements (for broadcast). All other request for event press releases should be submitted at least three weeks in advance of the event.  

All SU press releases are posted to the SU website. The PR Office is unable to control if/when external media choose to run a particular press release or news story.  

Pre-event press releases are not sent or posted for events that are not open to the public. Post-event press releases are not issued for events that receive pre-event releases. Typically, the PR Office does not attend events in an official capacity unless accompanying off-campus media.

Appropriate Office

Public Relations

Contact Info

Notes

The PR Office invites external media to campus events at its discretion. Not every event will warrant media coverage, nor can the PR Office guarantee coverage at events to which media are invited.

PR Office representatives will accompany any media on campus. Media typically do not allow stories to be reviewed before they are published/aired, and the PR Office is unable to guarantee how event will be covered by off-campus media.

Appropriate Office

Public Relations

Contact Info

Notes

PR typically requests that media line up interviews with SU students, faculty and staff through the PR Office; however, faculty who are contacted by media directly may respond at their discretion.

If an SU community member is responding to a media request outside their official capacity at SU (e.g. as a community member, as a member of a non-SU organization, etc.), this should be made clear to the reporter.

The PR Office will accompany media on campus and, in certain instances, provide talking points for interview subjects upon request. (Note: It is unusual for media to share interview questions in advance, though PR can make that request.)

For direct media inquiries to which you do not wish to respond, please direct the reporter to the PR Office or let the PR office know, and we will let the reporter know you are unavailable and/or help them find an alternate source, if applicable.

Appropriate Office

Public Relations

Contact Info

Notes

If you find yourself the topic of unwanted media attention, the PR Office can help. Please alert your department chair and the PR Office. Do not respond to these inquiries or accusations directly.

Appropriate Office

Public Relations

Contact Info

Note

SU News (different from SU Today) is geared to an off-campus audience. Submissions specifically for the publication typically are not accepted. It is a roundup of press releases written by the PR Office, with 5-7 news stories per week as space allows.

Please see above for information on submitting a press release request.

Appropriate Office

Public Relations

Contact Info

Note

PR typically requests that media line up interviews with SU students, faculty and staff through the PR Office; however, faculty who are contacted by media directly may respond at their discretion.

If an SU community member is responding to a media request outside their official capacity at SU (e.g. as a community member, as a member of a non-SU organization, etc.), this should be made clear to the reporter.

The PR Office will accompany media on campus and, in certain instances, provide talking points for interview subjects upon request. (Note: It is unusual for media to share interview questions in advance, though PR can make that request.)

For direct media inquiries to which you do not wish to respond, please direct the reporter to the PR Office or let the PR office know, and we will let the reporter know you are unavailable and/or help them find an alternate source, if applicable.

Appropriate Office

Integrated Marketing

Contact Info

Submit a Marketing Project request at https://support.salisbury.edu/plugins/servlet/desk/portal/11/create/233 

Notes

Items for the SU Facebook, Twitter and Instagram pages are selected based on their potential interest to an off-campus audience.

News that receives a press release from the PR Office automatically is submitted for SU social media consideration.

The Integrated Marketing Office does not provide content specifically for departmental or divisional social media accounts, but those accounts should feel free to share or repost any SU social media or press release content.

Appropriate Office

Integrated Marketing

Contact Info

Submit a Photography Request at https://support.salisbury.edu/plugins/servlet/desk/portal/11/create/228 

Notes

Photo assignments must be approved by the director of integrated marketing and the campus photographer. Photos needed for marketing and news purposes will be given first priority.

If the campus photographer is not available, the requesting office or department may be charged a freelance fee. These fees must be approved by the office or department before photography takes place.

Appropriate Office

Integrated Marketing

Contact Info

Submit a Video Request at https://support.salisbury.edu/plugins/servlet/desk/portal/11/create/229 

Notes

Video suggestions for marketing purposes will be considered. At this time, SU does not offer event videography.

Appropriate Office

Integrated Marketing

Contact Info

Submit a Marketing Project request at https://support.salisbury.edu/plugins/servlet/desk/portal/11/create/233 

Notes

The Integrated Marketing Office will work with the Publications Office to have an ad, billboard, etc., designed and serve as the University’s liaison to the publication/company through which the advertising contract is issued.

Appropriate Office

Integrated Marketing

Contact Info

Submit a Story Request at https://support.salisbury.edu/plugins/servlet/desk/portal/11/create/230

Notes

The Integrated Marketing Office has discretion over which stories are best suited for marketing.

Requests that meet the criteria for off-campus news may be shared with the PR Office for consideration.

Appropriate Office

Integrated Marketing

Contact Info

Submit a Marketing Project request at https://support.salisbury.edu/plugins/servlet/desk/portal/11/create/233

Notes

Integrated Marketing will work with the General Counsel’s Office to send a cease-and-desist letter and assist interested vendors with logo licensing.

Appropriate Office

Publications

Contact Info

Submit a Publications request at https://support.salisbury.edu/plugins/servlet/desk/portal/8/create/125 

Notes

None

Appropriate Office

Publications

Contact Info

Submit a Publications request at https://support.salisbury.edu/plugins/servlet/desk/portal/8/create/125 

Notes

Please see below for requesting that an event be posted to the Route 13 marquee.

Appropriate Office

Publications

Contact Info

Submit a Copy Center request at https://support.salisbury.edu/plugins/servlet/desk/portal/8/create/134 

Notes

The SU Copy Center (part of the Publications Office) will not print unauthorized SU materials that do not use approved SU colors, logos, etc.

Appropriate Office

Publications

Contact Info

Submit a Borrow equipment request at https://support.salisbury.edu/plugins/servlet/desk/portal/8/create/151 

Notes

None

Appropriate Office

Digital Strategy

Contact Info

Submit a Event Online Registration request at https://support.salisbury.edu/plugins/servlet/desk/portal/11/create/220 

Notes

The University uses Vivenu as a ticketing platform for events.

Some events may not be a good fit for Vivenu including some free events and if only registration is required. Once your request is submitted someone will reach out to you about your options.

Appropriate Office

Digital Strategy

Contact Info

Submit an Emails and Digital Newsletters request at https://support.salisbury.edu/plugins/servlet/desk/portal/11/create/217 

Notes

Pinpointes should be requested at least one week in advance, if possible.

If a requested message does not meet the criteria for Pinpointe, the requestor may be directed to SU Today instead (see below).

Appropriate Office

Digital Strategy

Contact Info

Submit a Marquee Message request at https://support.salisbury.edu/plugins/servlet/desk/portal/11/create/218 

Notes

Only SU events open to the public are advertised on the Route 13 marquee. Events typically are promoted day-of, with the possibility of one additional day depending on the number of events scheduled that day.

Appropriate Office

Digital Strategy

Contact Info

Submit a Website Work Request at https://support.salisbury.edu/plugins/servlet/desk/portal/11/create/216 

Notes

Typically, we can only update university websites and web pages that begin with "www.salisbury.edu" or "webapps.salisbury.edu".

Appropriate Office

Digital Strategy

Contact Info

Submit a Website Work Request at https://support.salisbury.edu/plugins/servlet/desk/portal/11/create/216

Notes

Typically, we can only update university websites and web pages that begin with "www.salisbury.edu" or "webapps.salisbury.edu".

Appropriate Office

President’s Office (non-MarCom)

Contact Info

Follow the instructions at https://hub.salisbury.edu/sutoday/how-to-post

Notes

SU Today (different from SU News) is an internal newsletter for faculty, staff and students. All items submitted must be related to an SU achievement, program or event.

Items submitted for SU Today are not automatically submitted for SU News or to the SU Public Relations Office. If your submission relates to an event that is open to the public or may be of interest to an off-campus audience, please reach out to the PR Office directly using the contacts above.

Appropriate Office

Alumni Engagement and Annual Giving (non-MarCom)

Contact Info

https://webapps.salisbury.edu/alumni/forms/InformationUpdateForm/

Notes

Information submitted through this form goes directly to the Alumni Engagement and Annual Giving Office; it does not go to any office in MarCom.

If you have an alumni story you believe may be of interest for marketing, please also submit a story request at https://support.salisbury.edu/plugins/servlet/desk/portal/11

Appropriate Office

Sports Information (non-MarCom)

Contact Info

Will DeBoer – wddeboer@salisbury.edu

Notes

The SU Sports Information Office is separate from SU Marketing and Communications. MarCom typically does not handle coverage of athletics news.