MKTG 331-001 ADVERTISING AND PROMOTIONS Managerial overview of advertising and sales promotion as they relate to economic and social systems. Topics include promotional planning, research, media selection, creative implementation, retail, business/professional and consumer advertising. Prerequisite: MKTG 330. Three hours per week.
MKTG 331-002 ADVERTISING AND PROMOTIONS Managerial overview of advertising and sales promotion as they relate to economic and social systems. Topics include promotional planning, research, media selection, creative implementation, retail, business/professional and consumer advertising. Prerequisite: MKTG 330. Three hours per week.
MKTG 331-003 ADVERTISING AND PROMOTIONS Managerial overview of advertising and sales promotion as they relate to economic and social systems. Topics include promotional planning, research, media selection, creative implementation, retail, business/professional and consumer advertising. Prerequisite: MKTG 330. Three hours per week.
MKTG 338-001 SPECIAL TOPICS IN MARKETING Advanced study of varying marketing topics based on students’ interests and needs. May be repeated once for credit under different subtitles. May substitute for a marketing major elective depending on the topic (see director of undergraduate studies). Major Prerequisites: Varies by topics and admission to Professional Program. Non-Major Prerequisites: Varies by topics and junior standing. Three hours per week.
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