Directories
Holloway Hall

Directories

Operator: 410-543-6000

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Obeng, Efua

Faculty, Management and Marketing
Perdue Hall (PH) 311
410-677-4913 or ext 74913
ebobengsalisburyedu


Education:
The University of Pittsburgh
Doctor of Philosophy in Business Administration
April 2013

Duke University
Master's of Arts
May 2008

University of North Carolina at Chapel Hill
Bachelor's of Science in Business Administration
May 2006

Interests:
Marketing Strategy

Retailing

Capabilities

Competitive Advantage


Courses  []

2014 Spring

  • MKTG 330-005 PRINC OF MARKETING MGMT
    Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.
  • MKTG 330-006 PRINC OF MARKETING MGMT
    Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.
  • MKTG 330-158 PRINC OF MARKETING MGMT
    Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.

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