Directories
Holloway Hall

Directories

Operator: 410-543-6000

LeBaron, David

Faculty, Management and Marketing
Perdue Hall (PH) 309
410-543-6207 or ext 36207
dnlebaronsalisburyedu


Education:
1995, B.A., Political Science, Brigham Young University
2008, Ph.D., Marketing, Pennsylvania State University

Interests:
Political Marketing
Marketing and Public Policy
Quantitative Methods


Courses  []

2014 Spring

  • MKTG 330-007 PRINC OF MARKETING MGMT
    Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.
  • MKTG 430-001 MARKETING MANAG STRATEGIES
    Comprehensive managerial analysis of the marketing function. Emphasis on strategic planning and implementation and control of marketing mix activity. Students apply overall knowledge to analyze and propose solutions to marketing problems/opportunities. Prerequisites: Senior status, MKTG 330, six additional hours of marketing electives. Three hours per week.
  • MKTG 430-002 MARKETING MANAG STRATEGIES
    Comprehensive managerial analysis of the marketing function. Emphasis on strategic planning and implementation and control of marketing mix activity. Students apply overall knowledge to analyze and propose solutions to marketing problems/opportunities. Prerequisites: Senior status, MKTG 330, six additional hours of marketing electives. Three hours per week.

2014 Fall

  • MKTG 335-001 MARKETING RESEARCH
    Collection and analysis of marketing data viewed in context of identifying the market demand (methods of decision making for marketing management). Topics include Bayesian decision theory, sampling techniques, and regression and correlation analysis. May not receive credit for both MKTG 438 and MKTG 335. Prerequisites: INFO 281, MKTG 330. Three hours per week.
  • MKTG 430-001 MARKETING MANAG STRATEGIES
    Comprehensive managerial analysis of the marketing function. Emphasis on strategic planning and implementation and control of marketing mix activity. Students apply overall knowledge to analyze and propose solutions to marketing problems/opportunities. Prerequisites: Senior status, MKTG 330, six additional hours of marketing electives. Three hours per week.
  • MKTG 430-002 MARKETING MANAG STRATEGIES
    Comprehensive managerial analysis of the marketing function. Emphasis on strategic planning and implementation and control of marketing mix activity. Students apply overall knowledge to analyze and propose solutions to marketing problems/opportunities. Prerequisites: Senior status, MKTG 330, six additional hours of marketing electives. Three hours per week.

Visit the GullNet Logon Page to logon and view the entire schedule of classes.


Awards, Scholarship & Creative Works:  []

Article(s)

Desarbo, W.S., Atalay, A.S., Lebaron, D., & Blanchard, S.J. 
(2008). 
Estimating Multiple Consumer Segment Ideal Points from Context Dependent Survey Data. 
Journal of Consumer Research, 
35(1), 
142-153. 

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Please send any updates to lahanscom@salisbury.edu.





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