2014-2018 Salisbury University Strategic Plan
Enrollment Master Plan
The Enrollment Master Plan is an important component of the larger strategic
planning process, providing environmental and programmatic data that will allow
the University to choose its enrollment strategies. The Enrollment Master Plan
will provide essential context for the University's Strategic Plan.
In fall 2012, an Enrollment Master Plan Working Group was convened to conduct an
environmental scan of demographic, economic, historical and higher education
trends affecting all areas of enrollment. The working group created a series of
guiding principles for the plan and examined feedback collected from the summit
events earlier in the year.
Based on its initial review, the working group identified seven majors themes
that would provide the structures for the plan: student quality, institutional
diversity, academic alignment, resources, state and federal mandates, prepared
graduates, and increased reputation. Through November-February, the working
group collected feedback on these themes from a variety of offices, departments
and groups around campus. This effort culminated in an all-campus "town hall"
meeting in mid-February.
Feedback from this meeting was collected and assessed to create a list of Key
Performance Indicators that will help the University define and measure its
progress toward enrollment goals. The working group again shared these
indicators with a wide variety of groups around campus to solicit Action Steps
that would provide a roadmap for achieving the goals.
At a second town hall in April, a first draft of the plan was presented. After
this event, the working group will finalize its feedback collection process and
do the necessary research to create a final draft. This draft is scheduled to be
submitted to the University leadership by June 1.
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