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Frank Perdue became the advertising spokesperson for the company. His tagline, "It takes a tough man to make a tender chicken®" helped to make the Perdue brand a household name in the company's marketing areas.
Want to know more about Perdue? Come by the museum and archives! If you are not in the local area, how can you learn more?
A Solid Foundation... The Life & Times of Arthur W. Perdue by Frank Gordy.
Frank Perdue: Fifty Years of Building on a Solid Foundation by Mitzi Perdue.
Frank Perdue: Seeing Beyond the Horizon, (video); Hosted by Sam Pardue
Delmarva's Chicken Industry: 75 Years of Progress by William H. Williams