Barry Ziehl is Senior Vice President, Public Affairs and Strategic Initiatives for Warner Bros. Entertainment. In this post, Ziehl oversees Warner Bros.’ public affairs team, including corporate responsibility and the further integration of philanthropy and sustainability initiatives into the company’s corporate values and business interests.
Reporting to Dee Dee Myers, Executive Vice President, Worldwide Corporate Communications and Public Affairs, Warner Bros., he and his team are responsible for state and local government and community relations efforts, representing Warner Bros.’ interests on key industry-related legislative, regulatory and production issues. Additionally, Ziehl works closely with Myers to identify opportunities and develop strategic worldwide initiatives to enhance Warner Bros.’ brand reputation while supporting the company’s global operations and broader business goals.
Ziehl previously served as Senior Vice President, Worldwide Public Relations and Marketing for Warner Bros. Consumer Products for more than 10 years, where he oversaw the development and execution of global marketing campaigns supporting the portfolio of DC Entertainment properties for some of the division’s largest initiatives and theatrical tentpole projects, most recently the introduction of a new company-wide global franchise, DC Super Hero Girls. Additionally, Ziehl drove the worldwide public relations efforts for global licensing, retail, promotional and marketing programs for WBCP and its affiliated entertainment brands, including the launch of The Wizarding World of Harry Potter (Orlando, Osaka, Hollywood).
Ziehl joined WBCP in 1999, holding successive positions within the division. Prior to WBCP, he worked for the U.S. Postal Service at its headquarters in Washington, D.C. where he led award-winning public relations and marketing communications programs.