Amit Poddar Earns Management Marketing Association Award
SALISBURY, MD---A study co-authored by Dr. Amit Poddar, chair of Salisbury University’s Management and Marketing Department and director of the Franklin P. Perdue School of Business’ Mid-Atlantic Sales and Marketing Institute, recently earned the Management Marketing Association’s Donald Sawver Branding, Strategy and Research Best Paper Award at the organization’s annual conference in Chicago.
Written with Drs. Kalina Manoylov and Doreen Sams of Georgia College, and Janna Parker of James Madison University, the paper was titled “Water Conservation on Campus: Experimental Study Examining the Role of Advertising and Technology in Promoting Water Conservation Among College Students.”
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