An introduction and overview of the field of sport communication; topics may include models of sport communication, print and electronic media, sport advertising, public relations, media relations, and employment opportunities. Critically assess the communication efforts of sport organizations as well as construct communications in the field of sport. Prerequisites: Junior standing and C or better in CMAT 102. Three hours per week with enhancement.
CMAT 448 PUBLIC REL CASES & STRATEG (Spring 2020)
Examines public relations cases while developing strategies and scenarios for response. Prerequisite: C or better in CMAT 344. Three hours per week with enhancement.