The museum and archives opened in the fall of 2011. Located on the north side of the Franklin P. Perdue School of Business, the museum is one of the nation's only university-based museums dedicated to the proposition that students of business will be better prepared for work and life by learning about the real life behavior and business decisions of a visionary and entrepreneurial company through primary sources and richly layered interpretive displays. During his career, Frank Perdue made advertising history with his “It Takes a Tough Man to Make a Tender Chicken” media campaigns. He started a trend of corporate CEOs appearing in television commercials and for years was a national advertising icon. His celebrity led to such unique and affectionate tributes as a parody in Mad magazine and even a Frank Perdue bobblehead—believed to be the first produced in the likeness of a business leader.