Step 1. Include Meta Tags
If you want your page to be easier to find in the ever-growing Internet, you
should include Meta tags in your pages. Search engines look for Meta tags
when they index pages to include in their vast databases. If you don't include Meta tags, a search engine
will make a best guess at indexing your page. If you include
keywords in meta tags, search engines will use your suggestions to index your
page. Thus a page like this one might have keywords such as:
Salisbury University,Meta Tags,Web
So, if this page were indexed on a search engine with the meta tag values as
above, someone using the search engine could put in search terms such as
"Salisbury University" and "Web Instruction", and have
a fair chance of seeing this page. In addition to keywords, some search engines allow you to include a short
statement about your page. This statement then appears next to the URL in
a search engine query result.
Below are two ways to include these meta tags:
- Using FrontPage. Open the homepage of your Web site in FrontPage
as you would to edit it. Go to File and then Properties.
From the pop-up menu, choose the Custom tab. Under User
Variables, click Add. A new pop-up window will appear
prompting you for a name and value. Under name, enter: keywords.
Under value, enter the keywords that best summarize your page.
Separate each entry with a comma (as above). Click OK and OK
again. Save your page.
I wrote that let's you simply enter the values and then creates the HTML
Meta tags. You can then cut and paste the code into your HTML source
code. Click here to use Meta Builder.