Developing Effective Advertising
by Michele Schlehofer
Imagine that you are part of a small team of
freelance advertising consultants. You have been hired
to develop a magazine ad for a product. I am giving each
team a bag containing a description of your product and
materials (paper and coloured pencils) with which to
develop your ad.
With your team members, spend a few minutes drafting a
full-page magazine ad. Your advertisement could contain
pictures and/or words: the choice is up to you. Remember
that the goal is to develop an effective ad that will
sell your product. Keep in mind your target audience
when drafting your advertisements.
In addition to drafting the ad, write a “sales
rationale” pitching your ad: a short description (2 – 3
paragraphs) justifying the advertising components that
you chose and an explanation as to why your team thinks
the ad will sell the product.
At the end of the activity, your team will be asked to
present your advertisement to the group, and share your
For credit, turn in the advertisement you created and
the accompanying sales rationale. Make sure that the
names of all team members are on the documents.