Discovery: September-October, 2017 Onsite meetings with the leadership, faculty/staff/student organizations, admissions, alumni, donors, etc. Analyze our existing website analytics and set up benchmarks.
Customer Journey Research: October-November, 2017 Survey and summarize users, prioritize content needs, evaluate priorities and analyze competitor sites.
Information Architecture: November 2017 Develop a visual map of all of the key pages on the site based on audience needs. Map out these user flows. Develop wireframe for the majority of the University website with sub-sites for schools/colleges.
Visual Design: December 2017 Lead SU through a review of competitor and aspirational websites to establish a style direction. Produce concept and extend the design to more pages based on several different layouts (or wireframes). Provide a design style guide detailing fonts, colors, etc.
Content Development: November 2017 through Mid-February 2018 Marketing text needs to be written; Photo approach determined.
Site Development in CMS: January-May 2018 Coding, CMS integration, quality assurance and resolution.
Content Production: November 2017-July 2018 Photo shoots, copywriting cycles and content migration.