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Salisbury University BW
A Maryland University of National Distinction
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Website Redesign
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  • Discovery: September-October, 2017
    Onsite meetings with the leadership, faculty/staff/student organizations, admissions, alumni, donors, etc. Analyze our existing website analytics and set up benchmarks.
  • Customer Journey Research: October-November, 2017
    Survey and summarize users, prioritize content needs, evaluate priorities and analyze competitor sites.
  • Information Architecture: November 2017
    Develop a visual map of all of the key pages on the site based on audience needs. Map out these user flows. Develop wireframe for the majority of the University website with sub-sites for schools/colleges.
  • Visual Design: December 2017
    Lead SU through a review of competitor and aspirational websites to establish a style direction. Produce concept and extend the design to more pages based on several different layouts (or wireframes). Provide a design style guide detailing fonts, colors, etc.
  • Content Development: November 2017 through Mid-February 2018
    Marketing text needs to be written; Photo approach determined.
  • Site Development in CMS: January-May 2018
    Coding, CMS integration, quality assurance and resolution.
  • Content Production: November 2017-July 2018
    Photo shoots, copywriting cycles and content migration.
  • Deployment: Late August 2018
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Salisbury University 1101 Camden Avenue Salisbury, MD 21801 410-543-6000