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Salisbury University BW
A Maryland University of National Distinction
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Website Redesign
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  1. Make the website an easy-to-use marketing tool and informational source for SU’s primary target audience – prospective students – while serving the needs of current users, including students, faculty, staff, alumni, donors and members of the greater community.
  2. Provide a consistent “look-and-feel” across the entire website utilizing new, attractive, visual designs while remaining true to SU brand standards. Support University marketing with integrated messages and the elimination of institutional and disciplinary jargon.
  3. Create and implement a strategy to incorporate video and enhance the use of imagery to showcase students, faculty and alumni in ways that reflect SU’s mission and core values; rely less on text to tell SU’s story.
  4. If indicated necessary by research and assessment, implement an audience-focused (self-select) model, instead of the current information architecture, flow and navigation based on SU’s organizational structure. Reposition top landing sites accordingly. Create a visual map of all key pages along with mapping out user flows.
  5. Improve the functionality of the website to achieve more speed and responsiveness and a more streamlined user experience.
  6. Update technical design to comply with USM security mandates, accessibility and other standards, and web/internet best practices and, where possible, anticipate future needs.
  7. Simplify and facilitate website maintenance using SU’s Content Management System (Cascade by Hannon Hill).
  8. Create a responsive, mobile -friendly design framework so the website is viewable on any number of devices of varying sizes, including desktop/laptop computers, tablets, phones, etc.
  9. Present SU as A Maryland University of National Distinction while being attractive, user -friendly, accurate, compliant, complete and comprehensive.
  10. The redesigned site should, wherever possible, support SU’s primary strategic goals to:
    EDUCATE students for success in academics, career and life;
    EMBRACE innovation to enhance the Salisbury University experience;
    FOSTER a sense of community on campus and at the local, national and international level; and
    PROVIDE appropriate programs, spaces, and resources for all members of the campus community.

The strategic vision and direction of the Salisbury University website is to be inline and competitive with, and compare favorably to, our peer institution; be up-to date in current web technologies and trends in higher education; and support University marketing initiatives, as well as goals in the current strategic plan.

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Salisbury University 1101 Camden Avenue Salisbury, MD 21801 410-543-6000