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Salisbury University BW
A Maryland University of National Distinction
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Website Redesign
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SU Website Redesign Project

Do you have a suggestion
for the website redesign?

Use the online suggestion form:

Online Suggestion Form

Interesting Facts

From September 1, 2016, through August 31, 2017, the SU website has had over 16.5 million page views (13 million unique page views) and an average time on page of 2:10. The length of time spent on the page has increased, which is an indication that the content is more relevant to the reader.

April 1, 2017, marked the two-year anniversary of going live with Cascade CMS – all public-facing sites are now managed in Cascade. This has helped everyone “scrub” the site for out-of-date or incorrect information. So much so, that 30,000 pages have been removed. We now have just over 50,000 pages.

This site contains information intended for a general audience. Please check back regularly.

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And the Winners Are ...

October 5, 2017

You shared your thoughts on SU’s website and we provided the prizes!

Thank you to the over 1,100 faculty, staff and students who took the time to complete the SU website redesign survey. From those who chose to enter their name for the prize drawing, we are pleased to announce the winners:

Our Student Winners:

  • Brianna Billings – iPad
  • Lauren Millette  – Apple Watch

Our Faculty Winners:

  • Dagmar Berry, Sociology – iPad
  • Brent Zaprowski, Geography and Geosciences – Amazon Fire TV stick

Our Staff Winners:

  • Gail Larmore, Admissions – iPad
  • Nicole Vann, Student Affairs – Amazon Fire TV stick

Next Steps: We are reviewing your input and hope to provide a project update in November.

Thanks again and stay tuned!

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Surveys are going out!

September 21, 2017

Surveys will be emailed to all faculty, staff and students today. Please take time to compete them … and encourage your colleagues to do the same. The more feedback we get during this stage, the better the end solution will be. All comments are greatly appreciated and respected.

 Share your thoughts and you could win!

Faculty, staff and students are encouraged to complete the survey by Thursday, September 28, to be entered for a chance to win great prizes. Check your email for details.

Share your thoughts about the SU website and win an iPad or Amazon Fire TV Stick.  SU is in the process of a website redesign and your feedback is important. Please complete the linked survey by Thursday, September 28, to be entered for a chance to win these great prizes.

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Site Visit and Next Steps

September 18, 2017

The Website Redesign Project Consultant Site Visit – held Tuesday, September 12, and Wednesday, September 13 – brought together representatives from all over campus. During the two-day visit, 16 Discovery Sessions where conducted. Thank you to everyone who took time out of their very busy schedules to participate in these exercises. Many of you shared your views, and these comments will help us to create a new site based on what makes SU unique. Just a few “takeaways” from these sessions include:

  • This project is not about putting a new “skin” on the existing site. It is about restructuring the entire site to be more focused on the user’s needs.
  • The “homepage” of the new site will be focused on recruiting new students and their parents.
  • This project does not include GullNet or MyClasses.
  • The Web Office will conduct an audit of actual Content Creators and the membership will be significantly reduced to reflect those who truly post information to the website. These Content Experts will be trained on how to write for the website. Training sessions will most likely be conducted late January – February 2018.
  • Everyone is encouraged to begin the process of evaluating the content on their site for relevance and accuracy. Our goal will be to shorten the messages. Using site analytics, text and content will be eliminated if there has been no traffic to the page in the past 6-12 months.
  • The online forms you are currently using to conduct day-to-day business will not change.
  • Functional website forms (PDFs) will be accessed and may eventually be handled via DocuSign and through PeopleSoft (Bolt-on) pages.
  • Required accreditation program data will be applied to all pages as needed.

Next Step: Surveys will be emailed by the end of this week to all faculty, staff and students. Please take time to compete them … and encourage your colleagues to do the same. The more feedback we get during this stage, the better the end solution will be.

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Redesign Project Begins This Fall

September 5, 2017

SU has partnered with BarkleyREI (BREI), based in Pittsburgh, PA, to develop SU’s new strategic website design. This award-winning company has extensive experience in higher education and in developing successful sites based on current trends and best practices. The vision for the new SU website will be informed by robust research, online surveys and interviews of students, faculty, staff, donors, alumni, community members, etc. The tentative completion date of this project is fall 2018.

In line with SU’s enrollment goals, the primary audience for the website is prospective students, but since this will be a complete overhaul of the site, it also will include multiple sub-audiences (faculty, staff, current students, alumni, donors, community members, etc.). Marketing best practices, responsive design, a strategic content strategy, Search Engine Audit /Optimization and ADA compliance will be included.

Moving forward, the process is broken into segments:

  • Discovery: Onsite meetings with the leadership, faculty/staff/student organizations, admissions, alumni, donors, etc. Analyze our existing website analytics and set up benchmarks.
  • Customer Journey Research: Survey and summarize users, prioritize content needs, evaluate priorities and analyze competitor sites.
  • Information Architecture: Develop a visual map of all of the key pages on the site based on audience needs. Map out these user flows. Develop wireframe for the majority of the University website with sub-sites for schools/colleges.
  • Visual Design: Lead SU through a review of competitor and aspirational websites to establish a style direction. Produce concept and extend the design to more pages based on several different layouts (or wireframes). Provide a design style guide detailing fonts, colors, etc.
  • Content: Marketing text needs to be written; Photo approach determined.
  • Site Development in CMS to include testing and trouble shooting.

We look forward to working with everyone to create the next generation of SU’s website.

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Salisbury University 1101 Camden Avenue Salisbury, MD 21801 410-543-6000

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