Strategic Planning
Holloway Hall

2014-2018 Salisbury University Strategic Plan

Enrollment Master Plan

The Enrollment Master Plan is an important component of the larger strategic planning process, providing environmental and programmatic data that will allow the University to choose its enrollment strategies. The Enrollment Master Plan will provide essential context for the University's Strategic Plan.

In fall 2012, an Enrollment Master Plan Working Group was convened to conduct an environmental scan of demographic, economic, historical and higher education trends affecting all areas of enrollment. The working group created a series of guiding principles for the plan and examined feedback collected from the summit events earlier in the year.

Based on its initial review, the working group identified seven majors themes that would provide the structures for the plan: student quality, institutional diversity, academic alignment, resources, state and federal mandates, prepared graduates, and increased reputation. Through November-February, the working group collected feedback on these themes from a variety of offices, departments and groups around campus. This effort culminated in an all-campus "town hall" meeting in mid-February.

Feedback from this meeting was collected and assessed to create a list of Key Performance Indicators that will help the University define and measure its progress toward enrollment goals. The working group again shared these indicators with a wide variety of groups around campus to solicit Action Steps that would provide a roadmap for achieving the goals.

At a second town hall in April, a first draft of the plan was presented. After this event, the working group will finalize its feedback collection process and do the necessary research to create a final draft. This draft is scheduled to be submitted to the University leadership by June 1.

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