SU FRANKLIN P. PERDUE SCHOOL OF BUSINESS  
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CONNECTING YOU TO THE FRANKLIN P. PERDUE SCHOOL OF BUSINESS  NOVEMBER 2013
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Jeremy Ryan Visit

Perdue Dean Jeremy Ryan discusses the
importance of brand building as
we develop gamified strategies.

Jeremy Ryan was on campus in October to visit Paula Morris’s Direct and Interactive Marketing class. His topic was “Gamification for Engaging Marketing and Communications.” The class was open to the public. Art Lembo brought his entire GIS class to Bennett Auditorium in Perdue Hall for the lecture. On and off campus professionals also attended the lecture.

“What is gamification?” you might ask. Ryan taught us that gamification is the “spoonful of sugar.” It takes the principles of play and uses them to make real world activities more engaging. More formally stated, gamification is the art – and sometimes science – of applying game theory and mechanics in non-game contexts.

After explaining the process of making customer/donor engagement fun, he shared a few case studies from Lenovo, University of Wisconsin and some product examples that Ryan enjoys using because he likes the games they include.

An avid runner, Ryan used the app Zombie Run as an example of gamified fitness. We all love to play. Tying fun and satisfaction to your brand creates loyal, engaged customers.

To conclude his presentation, Ryan left us with this advice: Get started now. Start simple. Have a plan. Measure results. Experiment. And remember, have FUN!

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