SU FRANKLIN P. PERDUE SCHOOL OF BUSINESS  
Perdue Newsletter Header
CONNECTING YOU TO THE FRANKLIN P. PERDUE SCHOOL OF BUSINESS  NOVEMBER 2012
« Back to home

Catchin’ Up With … Annie Driscoll

Annie Driscoll
Annie Driscoll

As the product line manager of the bags at Under Amour (UA), I am responsible for managing a $32 million business. My key areas of focus include developing and selling new styles, managing the manufacturing, maintaining healthy margins and organizing all moving parts that support the product from concept to door. I work closely with sales, branding, marketing, the athletes we sponsor, as well as our wholesale partners such as Dicks Sporting Goods. I have taken the reins on a range of special projects within UA where leadership, organization and interpersonal skills are a must.

I have been with Under Armour for three years and I absolutely feel blessed to be a part of this special brand. I could not do what I do without UA. Every day I am thankful to be a part of something this BIG! The growth potential here has been amazing and the brand itself is very rewarding. I love being a part of something that makes athletes better through passion, design and the relentless pursuit of innovation.

On a personal side, I live in Baltimore with my fiancé and a Bernese mountain dog. We are getting married next year and looking forward to going to the next chapter in our life!

* * *

 
Connect with Perdue