From the Dean's Office
By Amit Poddar, Management and Marketing Department Chair
The Management and Marketing (better known as the M&M) Department is on the move. The department has had some wonderful achievements in the past year, and we have launched some great new initiatives that will make the department even stronger in the coming years.
The most important initiative that we have launched is resurrecting the Mid-Atlantic Sales and Marketing Institute (MASMI), which had been dormant for the last 20 years. MASMI’s goal is to be the premier sales center in the mid-Atlantic region. To achieve that goal, we have started offering multiple sales courses starting fall 2015. The sales program is being offered as a partnership between the industry and the University. We have seven industry sponsors (local and national firms) who are providing intellectual and financial capital to the sales program. The ultimate goal is to make the sales program strong enough that we could seek membership of the University Sales Center Alliance. Currently, there are only 21 universities worldwide that have sales programs that qualify for the stringent criteria of the University Sales Center Alliance. We hope to become the 22nd such program in the country. While a lot of hard work remains to be done, we have taken the first steps toward achieving that goal.
The human resources (HR) track offered by the department is also doing great. This year, the department revived the student chapter of Society of Human Resource Management (SHRM) and now the student chapter is a very active body that has regular interactions with local HR professionals. We are very proud of our management - HR track students who are going to be the next generation of HR professionals.
The students in the M&M Department have been busy taking part in a lot of national and international competitions. The marketing students competed in the MAXI competition under the guidance of Paula Morris (Direct Marketing Association, Washington, D.C., and won a bronze medal). This was the fourth year in a row that the students won an award in the competition. Also the Perdue School of Business Ethics Team coached by Marvin Brown finished in second place at the international ethics case competition held at Mount St. Mary’s University. Students in the M&M Department also took part in two national sales competitions and also an international case competition held in Montreal. Special mention also must be made of students in Morris’s advertising class who worked with local nonprofits and raised over $11,000 for worthy causes.
On the faculty side, faculty were very active with their research and teaching, publishing numerous papers in national and international journals. In addition, a group of management faculty led by Dr Frank Shipper, published a well-received book titled Shared Entrepreneurship: A Path to Engaged Employee Ownership. Shipper was also honored by the Regent’s Award for Excellence in Research and Scholarship while Morris was awarded the Regents Award for Excellence in Mentorship. Two professors from the department, Drs. Patrick McDermott and Olivier Roche, also were chosen as Fulbright scholars to China and Belarus, respectively. Faculty also made numerous presentations at prestigious national and international conferences.
Overall the M&M group is going from strength to strength, and we expect the good work to continue for years to come.