SU FRANKLIN P. PERDUE SCHOOL OF BUSINESS  
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CONNECTING YOU TO THE FRANKLIN P. PERDUE SCHOOL OF BUSINESS  MAY 2013
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Marketing Field Trip


SU Students at Vocus in the “Bored” Room:
(front, from left) Natalie Frick, Claire Billingsley, Taylor Ogrysko, (back, from left)
Eric Sichau, Craig Campbell, Ashley Mansfield,
EJ Derengowski, Adam Castelbaum.

Students in a safari-theme-based conference room at Vocus.

SU alumni greet students at Vocus. 

Cal Shilling, vice president of human resources at Vocus tells students that they plan to hire over 400 salespeople this year.  

Danielle Hart shares information about direct response marketing at PMG

On Friday, April 26, eight students seized the opportunity to explore career opportunities in sales and direct marketing by participating in a field trip with Professor Paula Morris.

The first stop was at Vocus in Greenbelt, MD. Exploring their impressive facility was the first agenda item. Their recently renovated facility houses a full-sized basketball court, a gym, a spa and lots of interesting theme-based conference rooms. After the tour, students settled in the “Bored Room” (their main conference room) for a chat with the vice president of human resources. Then participants learned about product offering by hearing a product demonstration for Vocus’ number one trainer. Finally, a few Salisbury University alumni who work for Vocus joined attendees for lunch. They learned that Vocus has 400 sales jobs opening this year in their three locations: their headquarters in Greenbelt and the satellite offices in Herndon, VA, and Raleigh, NC.

After a short drive to Columbia, MD, the group arrived at the Production Management Group, PMG. Again, they toured the facility and then settled in to learn about the four businesses housed in the facility: PMG manages the direct mail side of the business; MMI offers data management services; the Engage group does just that, engage customers through electronic communications; and finally, there’s Mail Smart Logistics, which handles over a billion pieces of mail each year. Danielle Hart and Leigh Ann Doyle (both December 2012 graduates) were another highlight of the tour.

Everyone learned so much on the trip. It was great to catch up with SU grads and learn about their successful careers. Field trips like this one put current students one step closer to those post-graduation success stories.

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