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CONNECTING YOU TO THE FRANKLIN P. PERDUE SCHOOL OF BUSINESS

Student Spotlight: Dana Seman

Dana Seman
Dana Seman

“All we have to decide is what to do with the time given to us.” This is a quote from Lord of the Rings that seems fairly simple, but is so difficult to achieve, especially when you are an 18-year-old kid coming out of high school. There are so many questions about the future asked of you at that age, and some seem impossible to answer. Who knows what your career path will be and what you actually want to do years down the road. Today, I am going to tell you what I did with my time that has led me to become so passionate about a career in marketing.

My name is Dana Seman and I am a marketing major, set to graduate in May. My path has been a little unorthodox from the majority of college students. When I graduated from high school in 2012, I immediately knew I was going to community college for a couple of years before transferring to a university. My brother did it, and I knew it would save money in all aspects, so I did just that. When I was there, I was confused as to what I wanted to do and based my time around journalism and psychology classes. Although I enjoyed them, I knew that I should seek a business degree, as it would benefit me in all aspects. After two and a half years of bouncing around with various classes and electives at Chesapeake Community College, it was time to transfer to a university.

Salisbury University was perfect for me in every way: close enough to the beach but not super far away from my home town of Centreville, MD. The class sizes were perfect, and the campus was continuously improving. I also loved the fact that the business school was successful and AACSB accredited. I was also proud of a school that was on my side of the bridge, providing value and opportunity. Once I realized how many paths you could travel with a marketing degree, I jumped on board!

My first semester here was very difficult. I commuted here during the spring semester of 2015 because I had a full-time job back home as a wedding concierge. Forty-five hours a week at work plus commuting two days a week for full-time school one-and-a-half hours each way was not ideal, but I thought I could do it. Eventually this wore my stubborn self down, and I decided that in order to benefit myself in the long run, I needed to put my career on hold and finish school. After moving here the semester after, I knew I had made the right decision.

I was in Professor Morris’ Marketing 330 class when she told me that I should go to a Marketing Excellence Club meeting and do the MAXI competition. I had no clue what any of that meant or really was, but I thought that it wasn’t a bad idea considering it could help my career path. I wasn’t involved in sports or Greek life, so to me, the next best thing was dedicating time to my future skill set of marketing, and I could do that through this club. Looking back, I can tell you I made the right decision getting involved. It opened up opportunities that I wouldn’t have had otherwise. I found an amazing internship at Perdue Farms as a retail marketing intern, and I’ve made great connections by putting myself out there and networking. There is so much to learn in this world, and I am so happy with the activities in which I’ve participated and the opportunities I’ve been offered.

Looking back, it seems surreal because time has passed so quickly. I’ve just ordered my cap and gown, and graduation is only a few months away. Although my plan wasn’t to spend five years in college, I know that I’ve had a journey that has paid off and taught me so much about myself. My advice for any incoming student, especially a transfer, is to use your time wisely and open your network. Even if you are the shyest of the shy, there is always a person to talk to and always someone who will invest in you, if you invest in yourself. The Perdue School of Business and Salisbury University have molded me to become passionate about learning, experiencing and growing as an individual, both in life and in my future career path. Thank you, Salisbury University!

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