SU FRANKLIN P. PERDUE SCHOOL OF BUSINESS  
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CONNECTING YOU TO THE FRANKLIN P. PERDUE SCHOOL OF BUSINESS  MARCH 2013
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Guest Speakers Bring the Real World to the Classroom

Who should teach students how to make a TV commercial? It‘s wonderful to have people teach students to do what they do! So, why not invite someone who makes TV commercials every day to share insights with students? That’s what happened recently in Paula Morris’ Advertising and Promotions Management class.

John Ebert, creative services manager for WMDT Channel 47 (Salisbury’s local ABC affiliate), visited the class and shared some tips and tricks of the trade. He explained subtleties like white balance – how many words you can fit into 30 seconds – and important things to avoid. These are aspects you can only learn from years of practice. Thanks to John for sharing valuable skills!

Then, for students in sales to really understand the consumer side of sales, it’s fun to bring in a different set of professionals! Marlena Buckalew from the Bozzuto Group brought in a team to share insights into four typical buying styles. First, she quizzed students so they could understand their own style and then they role played to understand the importance of interacting with others based upon their buying style. Analytical people truly behave differently than drivers. Then, students explored non-verbal communication and the clues people give with their eyes and body gestures. Ask the sales class what it means if while chatting with someone over cocktails, their toes point toward you. Nonverbal communication is really interesting.

Two of the three guests from Bozzuto not only graduated from SU, but also took classes with Prof. Morris!

     
Marlena Buckalew
Marlena Buckalew from the
Bozzuto Group
Veronica Wolosiuk and Sean Pennington
Veronica Wolosiuk & Sean Pennington
from the Bozzuto Group
John Ebert
John Ebert from WMDT Channel 47
     

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