Franklin P. Perdue Museum
of Business and Entrepreneurship
Resources
Frank Perdue became the advertising spokesperson for the company. His tagline,
"It takes a tough man to make a tender chickenŽ" helped to make the Perdue brand a household name
in the company's marketing areas.
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Want to know more about Perdue? Come by the museum and archives!
If you are not in the local area, how can you learn more?
Suggested Resources:
A Solid Foundation... The Life & Times of Arthur W. Perdue by Frank Gordy.
Frank Perdue: Fifty Years of Building on a Solid Foundation by Mitzi Perdue.
Frank Perdue: Seeing Beyond the Horizon, (video); Hosted by Sam Pardue
Delmarva's Chicken Industry: 75 Years of Progress by William H. Williams
Facts of Interest
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Poultry farming is the raising of domesticated birds such as chickens or turkeys for the purpose of farming meat or eggs for food.
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The Delmarva region produces 3,417,000,000 pounds of poultry each year.
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Perdue is the first company to successfully "brand" chicken.
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Perdue has been family-owned and operated since the founding in 1920.
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