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SALISBURY UNIVERSITY

Franklin P. Perdue Museum of Business and Entrepreneurship

  • Now: Tue Nov 01 12:43:18 EDT 2016
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  • Nov 1, 2016 12:43:18 PM
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Tough Man

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Frank Perdue became the advertising spokesperson for the company. His tagline, "It takes a tough man to make a tender chicken®" helped to make the Perdue brand a household name in the company's marketing areas.

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Resources

Want to know more about Perdue? Come by the museum and archives! If you are not in the local area, how can you learn more?

Suggested Resources: 

A Solid Foundation... The Life & Times of Arthur W. Perdueby Frank Gordy. 

Frank Perdue: Fifty Years of Building on a Solid Foundationby Mitzi Perdue. 

Frank Perdue: Seeing Beyond the Horizon, (video); Hosted by Sam Pardue 

Delmarva's Chicken Industry: 75 Years of Progress by William H. Williams 

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Facts of Interest

  • Poultry farming is the raising of domesticated birds such as chickens or turkeys for the purpose of farming meat or eggs for food.

  • The Delmarva region produces 3,417,000,000 pounds of poultry each year.

  • Perdue is the first company to successfully "brand" chicken.
     
  • Perdue has been family-owned and operated since the founding in 1920. 
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