Franklin P. Perdue Museum
of Business and Entrepreneurship
Frank Perdue became the advertising spokesperson for the company. His tagline,
"It takes a tough man to make a tender chickenŽ" helped to make the Perdue brand a household name
in the company's marketing areas.
Want to know more about Perdue? Come by the museum and archives!
If you are not in the local area, how can you learn more?
A Solid Foundation... The Life & Times of Arthur W. Perdue by Frank Gordy.
Frank Perdue: Fifty Years of Building on a Solid Foundation by Mitzi Perdue.
Frank Perdue: Seeing Beyond the Horizon, (video); Hosted by Sam Pardue
Delmarva's Chicken Industry: 75 Years of Progress by William H. Williams
Facts of Interest
Poultry farming is the raising of domesticated birds such as chickens or turkeys for the purpose of farming meat or eggs for food.
The Delmarva region produces 3,417,000,000 pounds of poultry each year.
Perdue is the first company to successfully "brand" chicken.
Perdue has been family-owned and operated since the founding in 1920.