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Salisbury University
A Maryland University of National Distinction

Franklin P. Perdue Museum of Business and Entrepreneurship

Tough Man

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Frank Perdue became the advertising spokesperson for the company. His tagline, "It takes a tough man to make a tender chicken®" helped to make the Perdue brand a household name in the company's marketing areas.


Want to know more about Perdue? Come by the museum and archives! If you are not in the local area, how can you learn more?

Suggested Resources: 

A Solid Foundation... The Life & Times of Arthur W. Perdueby Frank Gordy. 

Frank Perdue: Fifty Years of Building on a Solid Foundationby Mitzi Perdue. 

Frank Perdue: Seeing Beyond the Horizon, (video); Hosted by Sam Pardue 

Delmarva's Chicken Industry: 75 Years of Progress by William H. Williams 

Facts of Interest

  • Poultry farming is the raising of domesticated birds such as chickens or turkeys for the purpose of farming meat or eggs for food.

  • The Delmarva region produces 3,417,000,000 pounds of poultry each year.

  • Perdue is the first company to successfully "brand" chicken.
  • Perdue has been family-owned and operated since the founding in 1920. 
Salisbury University 1101 Camden Avenue Salisbury, MD 21801 410-543-6000