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Franklin P. Perdue Museum of Business and Entrepreneurship


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"I owe all my success to my father – he taught me everything. He taught me about honesty and integrity and reliability; he taught me the importance of being a person of your word; and he taught me about quality. The tenets on which this company was built were all his, and all I did was expand on them." - Frank Perdue

About the Museum

The museum and archives opened in the fall of 2011. Located on the north side of the Franklin P. Perdue School of Business, the museum is one of the nation's only university-based museums dedicated to the proposition that students of business will be better prepared for work and life by learning about the real life behavior and business decisions of a visionary and entrepreneurial company through primary sources and richly layered interpretive displays. During his career, Frank Perdue made advertising history with his “It Takes a Tough Man to Make a Tender Chicken” media campaigns. He started a trend of corporate CEOs appearing in television commercials and for years was a national advertising icon. His celebrity led to such unique and affectionate tributes as a parody in Mad magazine and even a Frank Perdue bobblehead—believed to be the first produced in the likeness of a business leader.


The Mission of the Franklin P. Perdue Museum of Business and Entrepreneurship is to showcase the life of Franklin P. Perdue and the history of Perdue, Inc., especially by maintaining a physical and electronic archive for use by students and faculty. The museum will also cultivate research in local business history by exhibiting information about other persons or businesses who have contributed to the economic development of the Delmarva region.


Visitors to the Franklin P. Perdue Museum of Business and Entrepreneurship Museum and Archives are greeted by the visual history of the Perdue family-owned and operated company in our interactive gallery. The museum was designed as a unique visitor experience which complements the archival collections of the company which are hosted and cared for by Salisbury University. 

I hope that your online experience will complement your visit to the museum in person. On this site, I invite you to explore the collections in more detail. As they are processed, more collections will be accessible online, so that research can be conducted from virtually anywhere. We hope that visitors of all kinds might discover interesting ways to understand the museum and its collections through research and visits in person. 

Enjoy your online experience and let us know what you think of our gallery and archival collections. Please share this website with your friends and family. And, follow us on Facebook and Twitter to learn even more about the Perdue legacy and its history. 

Visit Us

The museum is located in room 116, on the north side of the the Franklin P. Perdue School of Business, off of Route 13, at Salisbury University.

Parking on Campus

There is a large parking lot next to the Perdue Business School, where the museum is located. In order to park on campus, you need to obtain a parking pass. Click here to apply:

Perdue Incorporated

PERDUE® is one of America’s most trusted and recognized brand names. Ranked third in sales in the poultry industry, the company is a leading international food and agriculture business. Its operating subsidiaries, which include Perdue Farms, provide quality products and services to retail, foodservice and agricultural customers in more than 40 countries. Privately held and family run for three generations, the company employs more than 20,000 associates and partners with 7,500 independent farm families—all who share in the commitment to quality, service and reliability that has guided the company since its founding in 1920. Perdue also ranks among the top 12 U.S. grain companies and is a major producer of agricultural products—from refined soybean oil to feed ingredients. It has its own fleet of barges, leased rail cars and a deep water port to export grain and agricultural products around the world. Setting the highest standards for quality, food safety, environmental stewardship and poultry welfare, Perdue Incorporated is an American business leader.

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