Title VI-B Grant
"Building Export Capacity: Helping Businesses on Maryland's Eastern Shore Succeed in the International Marketplace."
This project is sponsored by the Perdue School of Business at Salisbury University. Salisbury University (SU), on Maryland's Eastern Shore, is part of the University of Maryland System; it offers a traditional liberal arts curriculum and a variety of pre-professional and professional programs on both the graduate and undergraduate levels. The Franklin P. Perdue School of Business at SU is fully accredited and the largest college-level center for business education in the Eastern Shore region.
At SU, we are committed to fostering a global outlook, and the Perdue School has risen to this challenge. The Perdue School has a well-established International Business Track, strong collaborative relationships with partner business schools in France and Belgium, and a vigorous international business outreach program through its European American Business Institute.
Responding to a need for export education and technical assistance in our areas, we have established three objectives for this project:
1. Expose business and language faculty to successful models for integrating business, language, and cultural education, through both domestic workshops and travel abroad. To accomplish this objective, we will:
- Form student/faculty Export Assistance Teams to help "export ready" local businesses develop their export strategies.
- Take these businesses on a trade mission to Europe.
2. International Business Education: To become a center for international business education, technical assistance and referral services on the Eastern Shore and to heighten community awareness of international economic interdependence. To accomplish this objective, we will:
- Develop an International Business Executive Diploma Program.
- Develop an interactive, on-line reference and communications tool, the international electronic bulletin board.
- Serve as the satellite office for the State of Maryland's Office of International Trade.
- Use print, television, and on-line outlets for disseminating information about the project to the general public.
3. Institutional Improvement: To increase the international expertise of our Perdue School faculty and students in order to make them better resources to the Eastern shore business community. To accomplish this objective:
- We will help students and faculty use their experience on this project to increase their practical understanding of international business issues.
We expect that, as a result of this project, regional businesses will augment their export expertise and activity and our institutional ability to provide technical assistance to them will also increase.
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