Skip to Main Content
Salisbury University BW
A Maryland University of National Distinction
navigation icon opens header SALISBURY UNIVERSITY

Global Programs
mobile menu icon

Global Programs

International Grants

Grants

Following are the project abstracts from the grants:

Title VI-A Grant (1995)

Title VI-B Grant

Title VI-A Grant (1997)

scontent: 1 bValue: -1 eValue:1

Title VI-A Grant (1995)

"Crossing Boundaries: A Program to Increase the Foreign Language Skills and Cross-Cultural Sensitivities of International Business Students."

Education in languages and cross-cultural communication is as essential to success in today's global market as is education in business concepts. These skills have not traditionally been emphasized in business education. As a result, U.S. professional are much less equipped to take advantage of international markets compared to many foreigners, whose English language skills allow them to readily develop professional activity in this country.

Salisbury University (SU), on Maryland's Eastern Shore, is part of the University System of Maryland; we offer a traditional liberal arts curriculum and a variety of pre-professional and professional programs on both the graduate and undergraduate levels. Crossing Boundaries is a joint effort of SU's Perdue School of Business and Fulton School of Liberal Arts. Building on a long history of interdisciplinary collaboration, our joint objective for this project is to prepare our International Business track students for the challenges of a world economy by increasing their language skills and cross-cultural sensitivities. To accomplish this, we will build linkages between our business and language faculty and curricula, using project funds to:

  • Expose business and language faculty to successful models for integrating business, language, and cultural education, through both domestic workshops and travel abroad.
  • Revise FREN 310 French Grammar and Composition to include more business oriented materials and assignments.
  • Develop a new proficiency-base course, FREN 313 Commercial French.
  • Certify language faculty as ACTFL Oral Proficiency Interviewers, thus allowing them to develop standardized assessments of our students' language capabilities.
  • Revise BUAD 423 International Marketing and BUAD 422 Managing the Multinational Business to include more cultural content, particularly through the use of interactive and multi-media teaching resources.
  • Expand opportunities for cross-cultural experiential learning via: 1)a business/culture travel "course package" (co-requisites BUAD 385 International Business Abroad and FREN 405 Art of Crossing Cultures) that will take students to France over the Winter Term; and 2) an international Electronic Bulletin Board that will provide student/faculty access to international databases and on-line interactions with international peers and colleagues.

We expect that, as a result of this project, our International Business Track students will be better prepared to succeed in today's global marketplace. 

- Top -

Need help or have questions about this page? Please visit our Ask a Question or Report a Problem page.
Salisbury University 1101 Camden Avenue Salisbury, MD 21801 410-543-6000

/perdue/globalprograms/intbusgrant/via1995.html