Skip to Main Content
Salisbury University BW
A Maryland University of National Distinction
navigation icon opens header SALISBURY UNIVERSITY

News
navigation icon opens menu

Press Releases

Wednesday, April 27, 2016

Amit Poddar Earns Management Marketing Association Award

Dr. Amit PoddarSALISBURY, MD---A study co-authored by Dr. Amit Poddar, chair of Salisbury University’s Management and Marketing Department and director of the Franklin P. Perdue School of Business’ Mid-Atlantic Sales and Marketing Institute, recently earned the Management Marketing Association’s Donald Sawver Branding, Strategy and Research Best Paper Award at the organization’s annual conference in Chicago.

Written with Drs. Kalina Manoylov and Doreen Sams of Georgia College, and Janna Parker of James Madison University, the paper was titled “Water Conservation on Campus: Experimental Study Examining the Role of Advertising and Technology in Promoting Water Conservation Among College Students.”

.: Related Sites :.
Data collection for the study was sponsored by the Georgia College Green Fee (similar to SU’s student fee-supported Green Fund) as part of the institution’s ongoing water conservation initiative. The paper is currently under review for journal publication.

For more information call 410-543-6030 or visit the SU website at www.salisbury.edu.


* * *

[ Top ]

* * *

* * *

Need help or have questions about this page? Please visit our Ask a Question or Report a Problem page.
Salisbury University 1101 Camden Avenue Salisbury, MD 21801 410-543-6000

/news/article.html