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Friday, December 9, 2011

SU Marketing Students' Projects Earn Praise From Professionals

SALISBURY, MD---Students in Paula Morris’ marketing classes at Salisbury University recently received real-world feedback from iostudio, a marketing firm based in Washington, D.C., and Nashville.

Executives and directors from both of iostudio’s offices judged advertisements designed by Morris’ students as part of a class project. Students were charged with securing and meeting with a client, and designing a print, TV, radio or online ad; billboard; annual report; or brochure to meet the client’s needs.

Student teams worked with local and regional businesses and organizations including the SU football team; Courtney Brooke Hair Salon, Velvet Pearl, SoBo’s, Ben Franklin and Roly Poly. They also designed a direct mail car sales postcard and outlined a traffic safety video. Judges praised the students’ “simple, emotional, good layout,” “eye-catching design” and “good product presentation,” among other topics.

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Once their projects were completed, students wrote papers describing how those experiences related to what they learned in the class.

Iostudio advertising account executive Lindsey Schwalb, a Parkside High School alumnus, coordinated judging for the contest. Students visited the studio in Washington, D.C., earlier this semester.

For more information call 410-543-6030 or visit the SU Web site at www.salisbury.edu.


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