|From left: Scott Cocklin, Jessica Beever, Chris Ourisman, Hannah Townsend, Sarah Cibelli and Dr. Howard Dover.|
That’s the message two teams of students from Salisbury University’s Franklin P. Perdue School of Business sought to impart during the Direct Marketing Association of Washington Education Foundation’s (DMAWEF) 2011 Collegiate MAXI Competition.
Students were challenged to create a marketing plan for the Chevrolet Volt for area automotive dealer Ourisman Chevrolet.
“Since DMAWEF has created its new MAXI program,
|From left: Spenser Smallwood, Brian Matos, Chris Ourisman, Tracy Stanley and Dr. Howard Dover (not pictured: Matt Leon).|
While the competition was a new experience for most of the SU team members, one had prior experience in the MAXI winners’ circle. Cibelli was a member of last year’s Bronze team.
The Collegiate MAXI Competition is open to colleges and universities throughout the mid-Atlantic. SU’s competitors included Virginia Commonwealth and Christopher Newport universities.
For more information call 410-543-6030 or visit the SU Web site at www.salisbury.edu.