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Wednesday, May 16, 2007

Simulation Sits Perdue Students on Top of the World of Business

SALISBURY, MD---Top 25 isn’t bad for the music scene, but in business, when it represents the top 1 percent of the world, it’s pure platinum!

A team of Salisbury University students under the leadership of Dr. Richard Hoffman, management and marketing faculty in the Franklin P. Perdue School of Business, recently were ranked among the weekly top 25 teams in the world in the Business Strategy Game international business simulator.
SU students in the team earning global top 25 status include Saurabh Chawla, Ed Slomba, Amy Bunch and Lisa Corrado.

In the simulation, students must develop a strategy for making and selling shoes in two production facilities, one in United States and one in Asia. They may open other plants if they wish or expand current ones.

Each week the teams make production, marketing, human resource and finance decisions for their firm, representing a year of operation. A series of weekly reports allow the students to base their next week's decision on the most current results of their firm and industry. Some 2667 teams from 178 colleges and universities worldwide participate in the eight-week simulation.

For more information call 410-543-6030 or visit the SU Web site at

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