SALISBURY, MD---A paper presented at the Academy of Management's 2004 meeting in New Orleans in August by Richard C. Hoffman IV, Denise Rotondo, and Frank Shipper, professors of management, in Salisbury University's Franklin P. Perdue School of Business was selected as a finalist for the 2004 Carolyn Dexter Best International Paper Competition. It was one of only 7 papers so designated of over 300 submitted.
The paper, "Does the 360 Feedback Process Create Actionable Knowledge Equally across Cultures?" examines the effectiveness of management development in five countries. "Multinationals increasingly require a cadre of skilled managers to effectively run their global operations," says Shipper. "To develop the essential managerial skills, multinationals are sometimes using the 360 feedback process to create actionable knowledge for individual managers.
“The 360 feedback process develops new or improved skills through greater self-awareness and learning. An implicit assumption is that use of the 360 feedback process will apply equally well across cultures.
“Given that different cultures have different values regarding power distance, uncertainty avoidance, masculinity and individualism, this assumption was examined using data from subsidiaries in five countries of a large multinational corporation. The results indicated that the assumption may be false."
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