Blackwell Library

 

Holloway Hall

Subject Guide: MGMT 333

MKTG 333 Spring 09

Library Databases:

Please use Research Port to access library databases off campus. Select Salisbury University as your campus and enter your name and student number on the back of your Gull Card.

Business Source Premier
     Contains citations to articles in business magazines and academic journals. Many of the articles are available full text.
A good place to search for information about not-for-profit organizations such as Habitat for Humanity.

Search Tips:

  • Resist the temptation to limit your results to "full text". As this option will not allow you to use the button. The button allows you to see if a resource is available in full text in another database.

  • Do a "Company Profile" search from the top of the screen toolbar for information on an individual  company.

Gale Business Insights: Essentials  [10 seats shared with consortium]
 Provides  reports researched by leading stock analysts.  Off-campus, sign in using your Gull Card barcode and last name.  Choose Salisbury University as the campus and then click the log in button. 

  • In the pull down menu select Company search, Industry Description or Article search depending on your research needs.

Hoover's Company Information

This database provides full-text information about companies and  industries.

Lexis-Nexis Academic

Search Tips:

Company Profile sources on L-N include well-known titles such as Disclosure Profiles, Hoover's Company and Industry Reports, Media General, Nelson Profiles, Standard & Poor's Corporate Register and S&P Daily News

  • From L-N's front page, click on the 'Business' category on the left tool-bar.
     

  • On the next screen, click on the link to 'Company Profiles'.
     

  • Type your company name in the first dialogue box.

  • Or do a general news search on the first page of Lexis. Remember to limit the date to two years.

  Morningstar

Provides top quality data and analysis on over 20,000 securities.

Search Tips:

    • Enter the ticker symbol or name of your company in the Reports search box to retrieve the analysis of its stock.
    • Please Log Off Morningstar when finished using it!

  • Book Resources:
  • Business Plans Handbook Vols. 1-11 Reference Collection HD 62.7 .B865 A compilation of actual business plans.
  • The Lifestyle Market Analyst 2007 Reference Collection HF 5415.33.U6L54 This resource provides detailed demographic information.  
  • Standard and Poor's Industry Surveys 2008 Reference Collection HC106.6.S74 This resource provides detailed information about individual companies and industries.
  • To search for books in the Blackwell Library click here: Library Catalog
  • To order books from another Maryland university and have them sent to Blackwell Library click here: USMAI Catalog
  • Web Sources:
  • U.S. Census Bureau This site provides access to a wealth of demographic data.
  • U.S. Small Business Plans This site provides tips and information about starting a small business.

How to get library assistance!

  • In person, at the Reference Desk on the 1st Floor of the Blackwell Library

  • By scheduling an appointment with Sarah Loudenslager, Business Librarian, for in-depth questions @ seloudenslager@salisbury.edu or 410-548-3899

  • By phone @ 410-548-5988
  • Through e-mail, using Ask A Librarian
  • For general library information click on this student library guide.