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Entrepreneurship
Selected Sources for Opportunity Analysis Portion of Business Plan
Project
This assignment guide was created to assist
students in locating research sources for Dr. Adams' business plan
project. Development of the business plan requires opportunity
analysis which includes: (1) the selection of a target market ;
(2) determination of the demographic concentration of the target
within a given geographic parameter ; and (3)analysis of the current
competitive/industry environment .
The guide focuses on suggested strategies and best
places to begin research efforts. The
business plans guide
includes sources and search strategies for other portions of the
project.
Introduction
Target Market/Demographics
Competitive/Industry Analysis
Business
Plans Guide
For further information & assistance in using any of the
sources, please contact our reference staff:
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In person, at the Reference Desk on the 1st Floor
of the Blackwell Library
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By phone @ 410-548-5988
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Through e-mail, using
Ask-a-Librarian
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