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The following research strategies/paths are suggested below as a way
of getting started with your projects.
I.Construction
and possible customers:
Find construction projects in Maryland
via
construction.com Search by state
in the lower right hand corner.
I.
Banking and competitors:
S&P Industry
Surveys
Reference HC 106.6 .S74 v. 1-3
Refer to the
Company/Industry Index in the beginning of each volume. Locate
your company name (or a company similar to yours) to find the
Industry Section. Begin reviewing the 'Outlook' for your
industry in the front of any of the volumes. This will provide
a snapshot of trends in the industry. Next, go to the full
profile for your industry. se
III.
Limousine Service and competitors:
Search for competitors
in
Hoover's database or in
Business Source Premier's Company Profiles.
Use the
phonebook to find limousine services in the area.
IV.
Yacht seller and expanding in the off season:
Search
Lexis Nexis and
Business Source Premier for ideas.
V.
Salisbury University needs to calculate carbon footprint:
Consult with the Salisbury University
Physical Plant.
To borrow titles
from other MD academic libraries:
Once you are in the
library catalog, click on the link at the top of the
screen 'Multi-Campus Search'. Once a title is located,
that is not held by SU, click on the title link. Next,
click on 'availability' link. Click the yellow request
button; enter Gull Card info; and click 'Request'.
Use this link to access other
business databases:
Research Port
_________________________________________________________________________________
Marketing:
- Review information from the National Restaurant Association
http://www.restaurant.org/ especially the tabs at the top of
the page:
Running Your Business.
- Review appropriate information at
KnowThis.com:
Marketing Virtual Library
- Access
Ebsco eBooks
database, and search for the titles:
Marketing Management for Non-profit
How to Write a Successful Marketing Plan
The Marketing Plan: How to Prepare and Implement It
30 Minutes to Write a Marketing Plan
- To borrow titles from other MD academic libraries:
Once you are in the
library catalog, click on the link at the top of the
screen 'Multi-Campus Search'. Once a title is located, that is
not held by SU, click on the title link. Next, click on
'availability' link. Click the yellow request button; enter
Gull Card info; and click 'Request'.
sample searches:
>>restaurants and marketing
>>subject search for small business AND marketing
- For media costs per Salisbury/Eastern Shore see these reference
titles for costs, etc.:
Marketer's Guide to Media
Reference HF 5826.5 .M45
SRDS Newspaper Advertising Source
Reference HF 5905 .S73
SRDS Radio Advertising Source
Reference HF 5905 .S74
SRDS TV & Cable Source
Reference HF 5905 .S745
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