Blackwell Library

 

Holloway Hall

Small Business Plans:
Hickman Consulting Projects  (Spring Semester 2008)

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The following research strategies/paths are suggested below as a way of getting started with your projects. 

I.Construction and possible customers:

Find construction projects in Maryland via construction.com  Search by state in the lower right hand corner.

I.  Banking and competitors:

S&P Industry Surveys
Reference HC 106.6 .S74 v. 1-3

Refer to the Company/Industry Index in the beginning of each volume.  Locate your company name (or a company similar to yours) to find the Industry Section.  Begin reviewing the 'Outlook' for your industry in the front of any of the volumes.  This will provide a snapshot of trends in the industry.  Next, go to the full profile for your industry.  se

III. Limousine Service and competitors:

Search for competitors in Hoover's database or in Business Source Premier's Company Profiles.

Use the phonebook to find limousine services in the area.

IV.  Yacht seller and expanding in the off season:

Search Lexis Nexis and Business Source Premier for ideas.

 

V. Salisbury University needs to calculate carbon footprint:

Consult with the Salisbury University Physical Plant.


 

To borrow titles from other MD academic libraries:  Once you are in the library catalog, click on the link at the top of the screen 'Multi-Campus Search'.  Once a title is located, that is not held by SU, click on the title link.  Next, click on 'availability' link.  Click the yellow request button; enter Gull Card info; and click 'Request'. 

Use this link to access other business databases: Research Port


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Marketing:

  • Review information from the National Restaurant Association http://www.restaurant.org/ especially the tabs at the top of the page: Running Your Business.
     
  • Review appropriate information at KnowThis.com: Marketing Virtual Library
     
  • Access Ebsco eBooks database, and search for the titles:
    Marketing Management for Non-profit
    How to Write a Successful Marketing Plan
    The Marketing Plan: How to Prepare and Implement It
    30 Minutes to Write a Marketing Plan
     
  • To borrow titles from other MD academic libraries:  Once you are in the library catalog, click on the link at the top of the screen 'Multi-Campus Search'.  Once a title is located, that is not held by SU, click on the title link.  Next, click on 'availability' link.  Click the yellow request button; enter Gull Card info; and click 'Request'. 

    sample searches: 

    >>restaurants and marketing
    >>subject search for small business AND marketing
     
  • For media costs per Salisbury/Eastern Shore see these reference titles for costs, etc.:

    Marketer's Guide to Media
    Reference HF 5826.5 .M45

    SRDS Newspaper Advertising Source
    Reference HF 5905 .S73

    SRDS Radio Advertising Source
    Reference HF 5905 .S74

    SRDS TV & Cable Source
    Reference HF 5905 .S745
     

 

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