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COURSE GUIDE: MKTG for Dr. Calo
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Management Research for Dr. Calo

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Good Resources vs. Bad Resources.

Who will win?

Peer Reviewed Resources

Peer reviewed resources are written by scholars or other authorities in the field. They are usually published by a university press and always have citations. Peer reviewed papers are called "scholarly journals." But most often they can are called really, really long articles by those who have to read them! Peer reviewed journals do not have advertisements and any illustrations tend to be graphs and charts.

Here is an example of a peer reviewed article:

Phonological Phrase Boundaries Constrain the Online Syntactic Analysis of Spoken Sentences.  Journal of Experimental Psychology Jul2008, Vol. 34 Issue 4, p874-885, 12p, 4 graphs

Trade Publications

Trade publications are written for a specific trade or industry. Trade publications use the jargon of the trade or industry they are targeting. These sources are usually read by people in the industry.

Here is an example of a trade publication:

Humidity Control Products Gain Momentum.
Air Conditioning Heating & Refrigeration News; 8/11/2008, Vol. 234 Issue 15, p16-17, 2p

Popular Publications

Authors of popular publications are staff members or free lance writers. Sources are mentioned but not actually cited. Articles are meant to entertain and or inform. There are many colorful illustrations.

Here is an example of a popular publication:

Young Millionaires. Entrepreneur; Sep2008, Vol. 36 Issue 9, p62-63, 2p

For more in depth information on publications please see this link from Bowling Green State University's Jerome Library: Scholarly Journals, Popular Magazines and Trade Publications.

Research Port

All of the above resources can be found in the library database Business Source Premier. To use BSP off campus log into Research Port with your 14 digit student id and your last name. Research Port contains several other business databases that provide full text access to many resources.

For a list of all business databases click here: Business

Searching the Web

If you must use the web and not library databases for a resource try to stick with domain names that are .edu, .org or .gov. These resources are more reliable than .com  domains. .Com sites are trying to sell a product where as .edu. .org or .gov sites provide information. For my tips on how to evaluate a web page please see this page from Berkley University: Evaluating Web Pages.  You can limit your searching to specific domains by using the advanced search feature in Google. Google Scholar will give you abstracts of some peer reviewed journals. If you cannot find the full text check in Research Port or contact your librarian. Sarah Loudenslager at seloudenslager@salisbury.edu

 

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Annotated Bibliography

What is an annotated bibliography? According to the writing center at Perdue University it is:

A list of sources (books, journals, websites, periodicals, etc.) one has used for researching a topic. Bibliographies are sometimes called "references" or "works cited" depending on the style format you are using. A bibliography usually just includes the bibliographic information (i.e., the author, title, publisher, etc.)

For more annotated bibliography information from Perdue click here: The Owl at Perdue.

 

For more tips on creating your annotated bibliography click on this Cornell Library page: Sample Annotated Bibliography

 

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APA

Make sure to use APA for all your citations. Here are some examples from the Blackwell Library page:

Articles found in an online database such as Business Source Premier:

  Format: Author's last name, Initial(s). (Date of publication). Title of the article. Journal
          Title,
volume number(issue), pages. Retrieved date of web retrieval, from name of
          database.

 
          Example: Warren, C. (1996). Working to ensure a secure and comprehensive peace in
          the Middle East. U.S. Dept. of State Dispatch, 7(14), 162-164. Retrieved November 9,
          2007, from
Academic Search Premier database.

Articles/Websites found online:


          Format: Author's last name, Initial(s).  (Date of document or date of last revision, if
          known).  Title of the website/articleRetrieved date of web retrieval, from URL.
 
          Example: Burka, L. P. (1993). A hypertext history of multi-user dimensions. Retrieved
          August 2,
2007, from http://www.csun.edu/~hceng028/m-hist.txt.

 

Article in a periodical:

    Format: Author's last name, Initial(s).  (Date of publication).  Title of the article.  Journal
          title, volume number, pages.
 
          Example: Fuller, G. T.  (2000, Sept/Oct).  Brute Force.  Film Comment, 36, 35-37.

 

For more APA examples click here: Blackwell Library and here at The Owl at Perdue.

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How to get library assistance!

  • In person, at the Reference Desk on the 1st Floor of the Blackwell Library


  • By phone @ 410-548-5988

  • Through e-mail, using Ask A Librarian

  • By scheduling an appointment with Sarah Loudenslager, Business Librarian, for in-depth questions @ seloudenslager@salisbury.edu or 410-677-0131
  • For general library information click on this student library guide.
Subject Guide Home | Library Home

The librarian liaison to Business is Sarah Loudenslager,
seloudenslager@salisbury.edu